# Calming Neutral Furniture The JESSE 2010 Collection is Simply Shady By Meghan Young | Published 2010-05-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/jesse-2010-collection References: [contemporist](http://www.contemporist.com/2010/05/06/the-2010-collection-from-jesse/) & [jesse.it](http://www.jesse.it/gen/) [Minimal black and white furniture](https://www.trendhunter.com/trends/mjlk) is undeniably sophisticated, just take a look at the JESSE 2010 Collection. Fitting for almost every living space, it offers a [cool and simple sanctuary](https://www.trendhunter.com/trends/nycxdesign) for singles, couples and smart families. What I love about the JESSE 2010 Collection in particular is the fact that with added accessories, [punches of color](https://www.trendhunter.com/trends/2026-pantone-color) could easily interspersed within the sea of shades. Be sure to visit Contemporist's site for even more photos of the outstanding furniture line. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 50% | Activity: 7% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Minimalist Home Decor:** Incorporating simple shades in furniture designs to create a calming and sophisticated environment in homes and offices. - **Modular Interior Design:** Designing furniture that offers flexibility in adding accessories to transform the look and feel of any space. - **Sustainable Furniture:** Creating neutral furniture made from eco-friendly materials that will appeal to environmentally conscious customers. ### Industries Being Reshaped - **Furniture Manufacturing:** Incorporating neutral colors and minimalistic design in furniture production to create unique and sophisticated products. - **Interior Design:** Using minimalist furniture design as a basis and adding pops of color that incorporate personal flair for clients. - **Sustainable Living:** Creating eco-friendly furniture and accessories that promote sustainable living among customers. ## Related on Trend Hunter - [Minimalist Bedroom Furniture Collections](https://www.trendhunter.com/trends/john-pawson-x-tekla.md) - [Simplistic Line-Formed Furniture](https://www.trendhunter.com/trends/sculptures-furniture.md) - [Naturalistic Furniture Collections](https://www.trendhunter.com/trends/back-to-nature-collection.md) - [Wire-Accented Furniture Collections](https://www.trendhunter.com/trends/line-series-furniture.md) - [Wood-Centric Simple Furniture Series](https://www.trendhunter.com/trends/collective-collection.md) - [Sophisticated Modern Furniture Designs](https://www.trendhunter.com/trends/modern-furniture-design1.md) - [Ultra-Elegant Timeless Furniture](https://www.trendhunter.com/trends/timeless-furniture2.md) - [Mindful Mediterranean Furniture Designs](https://www.trendhunter.com/trends/marea-collection.md) - [Minimalist Seating Collections](https://www.trendhunter.com/trends/john-pawson-and-herman-miller.md)