# 90s Knitwear Editorials The Jess Gold RUSSH Magazine Photoshoot is Retro-Infused By Jana Pijak | Published 2012-04-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jess-gold-russh-magazine References: [fellt](http://fellt.com/oraclefox/2012/04/blackbird) & [russhmagazine](http://www.russhmagazine.com/) The Jess Gold RUSSH Magazine editorial stars the Australian fresh face. Showcasing a 90s style aesthetic, this fashion story puts focus on chic, [chunky knits and layered looks](https://www.trendhunter.com/trends/beams-x-macmahon-knitting-mills). From oversized wools to [graphically printed logo sweaters](https://www.trendhunter.com/trends/jiyongkim-fw25), this portrait series references a variety of retro garments. Outfitted by Billie Iveson, Jess is a vision in [unconventional knits](https://www.trendhunter.com/trends/kerisma-knits) that offer up a serving of vivid color tones and rich textures. Photographer by Stephen Ward, the model sports ladylike pairings and edgy high school-inspired get-ups in a stylish spread that exudes a youthful self-expression. Featured in the publication's #45 issue, the Jess Gold RUSSH Magazine shoot is rock-and-roll chic. Pulling off the side-swept hair trend along with a 50s cat-eye, the newbie model shows off some superstar potential. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Retro Knitwear Fashion:** Fashion industry disruptors can take advantage of this trend by incorporating bold colors and textures into their knitwear designs. - **90s Adolescence Aesthetic:** Brands can create disruptive innovation opportunities by tapping into this trend and infusing edgy high school-inspired looks into their clothing lines. - **Youthful Self-expression:** Companies that encourage self-expression in their marketing campaigns can benefit from this trend by appealing to younger demographics. ### Where This Applies - **Fashion:** The fashion industry can implement disruptive innovations by embracing retro knitwear fashion and adolescent 90s aesthetics in their upcoming collections. - **Advertising:** Advertising professionals can develop disruptive strategies by marketing products in a way that encourages youthful self-expression, appealing to a younger demographic. - **Photography:** Photographers can explore disruptive opportunities by incorporating vintage fashion elements with young models, creating visually appealing ad campaigns that capture a unique look and feel. ## Related on Trend Hunter - [80s Sweater Campaigns](https://www.trendhunter.com/trends/rollneck-sweater.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)