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# Rose Petal Curvitecture
The Flower-Like Jesolo Magica by Zaha Hadid Studio

By Katherinev123 | Published 2009-11-09 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/jesolo-magica-by-zaha-hadid
References: [minimalismi](http://www.minimalismi.com/2009/10/jesolo-magica-by-zaha-hadid-architects/) & [zaha-hadid](http://www.zaha-hadid.com/index.html)

With undulating proportions that resemble rose petals, the Jesolo Magica by Zaha Hadid Studio is a sight to behold. Zaha Hadid Studio designed this magnificent [retail and business structure](https://www.trendhunter.com/trends/unbounded-sanctuary) to denote the urban center of the town of Jesolo, Italy.

The Jesolo Magica by Zaha Hadid features [spaces shaped like rose petals](https://www.trendhunter.com/trends/srivan), which include a retail center with a disco bar, gymnasium, and [outdoor green areas](https://www.trendhunter.com/trends/go-park-sai-sha), as well as five-star hotels that include a congress, wellness center, offices, and a panoramic restaurant.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 58% | Activity: 45% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Curvitecture Design:** Using architectural design inspired by natural forms such as petals, forests, and shells can disrupt traditional design methods.
- **Mixed-use Retail and Hospitality Spaces:** Incorporating both retail and hospitality spaces into one unique building can create innovative experiences for customers and generate new revenue streams for businesses.
- **Sustainable and Energy-efficient Buildings:** Using sustainable building materials and energy-efficient systems in architectural design can reduce environmental impact and operating costs for businesses.

### Industries Being Reshaped

- **Architecture:** Architects can use curvitecture design in future projects to create visually striking and innovative structures for businesses and communities.
- **Retail:** Retailers can incorporate mixed-use spaces into their stores to offer customers unique experiences and new revenue streams.
- **Hospitality:** The hospitality industry can benefit from incorporating retail spaces into their hotels, creating a one-stop-shop experience for customers.

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