# Humorous Sandwich Commercials Jersey Mike's Subs Spotlights Eli Manning and Danny DeVito By Kalin Ned | Published 2025-08-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jersey-mikes-subs References: [prnewswire](https://www.prnewswire.com/news-releases/jersey-mikes-drafts-football-legend-eli-manning-to-star-in-new-commercials-sorry-danny-302538861.html) [Jersey Mike's](https://www.trendhunter.com/trends/jersey-mikes-subs-cheese-steak) Subs is initiating a new advertising campaign featuring retired [NFL](https://www.trendhunter.com/trends/garrett-wilsons-go-long-sub) quarterback Eli Manning as a brand spokesperson. The ad strives to create a narrative of humorous competition with the company's longstanding endorser, actor Danny DeVito. This strategy is positioned as the primary creative effort following the brand's recent designation as the official sub sandwich sponsor of the National Football League. The Jersey Mike's Subs campaign is structured to unfold across multiple commercials and extend into social media interactions that leverage the contrasting public personas of both celebrities — Manning's reserved athletic demeanor versus DeVito's expressive comedic presence. The initiative is framed as a celebration of New Jersey heritage, given both figures' connections to the state, and aims to strengthen the brand's association with professional sports and popular culture. Image Credit: Jersey Mike ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 86% | Activity: 91% | Freshness: 48% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Celebrity-duo Advertising:** Innovative advertising campaigns are increasingly utilizing contrasting celebrity duos to engage audiences and create memorable brand narratives. - **Sports-linked Brand Partnerships:** Brands are increasingly aligning themselves with major sports leagues to enhance visibility and appeal among sports fans. - **Heritage-based Marketing:** Companies are leveraging regional connections and cultural heritage in marketing strategies to create deeper connections with local audiences. ### Who This Affects Most - **Food and Beverage:** The food industry is capitalizing on celebrity endorsements to create distinct brand identities and increase consumer engagement. - **Advertising and Marketing:** Innovative approaches in advertising are emerging with the use of humor and celebrity influencers to capture diverse audience segments. - **Sports Sponsorship:** The growth of sports sponsorship sees opportunities for brands to immerse themselves in popular culture through high-profile partnerships. ## Related on Trend Hunter - [Quirky Athlete-Centric Mayo Campaigns](https://www.trendhunter.com/trends/mayotivations-campaign.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md) - [Baseball Star-Inspired Sandwiches](https://www.trendhunter.com/trends/grand-salami-by-derek-jeter.md) - [Meaty Italian-Inspired QSR Sandwiches](https://www.trendhunter.com/trends/subway-italian-sandwiches.md) - [Sports Star Sub Sandwiches](https://www.trendhunter.com/trends/subway-the-vault-menu.md) - [Sports Affiliated Restaurant Campaigns](https://www.trendhunter.com/trends/official-grill-bar-sponsor.md) - [NFL-Inspired Sub Sandwiches](https://www.trendhunter.com/trends/garrett-wilsons-go-long-sub.md) - [Football-Inspired Pizza Offerings](https://www.trendhunter.com/trends/the-real-deal.md) - [NFL Athlete-Backed Avocado Campaigns](https://www.trendhunter.com/trends/rob-gronkowski1.md)