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# Reality TV Clothing Lines
Oxygen Network Spins Jersey Shore into Jersey Couture

By TopDog | Published 2010-01-13 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/jersey-couture
References: [hollywoodcrush.mtv](http://hollywoodcrush.mtv.com/2010/01/11/jersey-shore-meets-jersey-couture-for-a-new-fashion-based-reality-show-on-oxygen/) & [limelife](http://www.limelife.com/blog-entry/Get-Ready-for-Jersey-Couture-The-Fashion-Show/30736.html?obref=obinsite)

The Oxygen network is placing their bet that the uber-popularity of [MTV's](https://www.trendhunter.com/trends/juicy-shore) reality show Jersey Shore is fashion infectious. Oxygen is set to announce a new [fashion based reality show](https://www.trendhunter.com/trends/primer-donnas) named- you guessed it, 'Jersey Couture.'

Jersey Couture will follow the adventures of the Freehold, New Jersey based Scali's family business [Dianne & Co.](http://www.efashioncentral.com/dianeandco/sub.php). Featuring over-the-top dresses, accessories and shoes, 'Jersey Couture' promises to be â€œthe Cinderella experience of a lifetime.â€

**Implications** - My favorite of these looks has got to be the hot pink hot pants. Nothing says New Jersey and classy like a pair of form-fitting pants that make you look like you came straight out of 'I Dream of Jeannie.'

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 68% | Activity: 21% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### What Makes This Trend Stand Out

- **Fashion-based Reality Shows:** There is potential for more fashion-based reality shows that follow the lives of a family business in the fashion industry.
- **Reality Show-inspired Clothing Lines:** There is an opportunity for clothing lines to be inspired by popular reality shows, such as Jersey Shore and Jersey Couture.
- **Regional Fashion Trends:** There is potential for regional fashion trends, inspired by the unique style showcased in Jersey Couture and Jersey Shore.

### Sectors Adopting This

- **Fashion:** The fashion industry can capitalize on the popularity of reality shows by featuring fashion lines inspired by the unique styles showcased in Jersey Shore and Jersey Couture.
- **Television:** The television industry can benefit from creating more fashion-based reality shows, such as Jersey Couture and Jersey Shore, to tap into the intersection of fashion and reality TV.
- **Tourism:** Regional tourism industries can leverage the popularity of Jersey Shore and Jersey Couture to promote the unique fashion and culture of New Jersey.

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