# Comedian-Starring Streetwear Campaigns Kith Taps Jerry Seinfeld To Debut Its Fall 2022 Collection By Niko Pajkovic | Published 2022-09-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jerry-seinfeld References: [fuckingyoung.es](https://fuckingyoung.es/kith-presents-its-latest-seasonal-collection-for-fall-2022/) & [kith](https://kith.com/) New York-based streetwear brand [Kith](https://www.trendhunter.com/trends/kith-x-new-york-yankees) has officially unveiled its Fall 2022 collection, which it showcased in a campaign starring iconic New York comedian Jerry Seinfeld. The new seasonal collection features a wide range of original apparel and accessories, as well as a handful of collaborative pieces. The latter includes collaborative apparel with Russell Athletic for The City University of New York (CUNY), footwear with [Clarks Originals](https://www.trendhunter.com/trends/8th-street), baseball caps with New Era, new footwear colorways with [New Balance](https://www.trendhunter.com/trends/jerry-haha), and more. A throughline for the collection is the use of unique textures and floral patterns. The collection includes several fleece zip-ups, as well embroidered jackets, and classic varsity jackets. For those interested, the entire Fall 2022 collection is now available to purchase on Kith's website. Image Credit: Kith ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 95% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What Makes This Trend Stand Out - **Comedian-starring Streetwear Campaigns:** The use of comedic icons in streetwear campaigns provides an opportunity for innovative collaborations and brand awareness. - **Collaborative Fashion Collections:** Collaborations between brands and celebrities/influencers/creatives provide an opportunity to create unique, buzz-worthy collections. - **Texture and Pattern Trends:** The use of unique textures and floral patterns in fashion collections can create a distinct brand identity and appeal to niche audiences. ### Sectors Adopting This - **Fashion and Apparel:** The fashion industry can invest in collaborative collections and unique textures/patterns to differentiate from competitors and attract consumers. - **Entertainment and Celebrity:** Collaborations with fashion brands can provide new revenue opportunities for entertainers/celebrities/creatives and enhance their personal brand image. - **Marketing and Advertising:** Using comedic icons in marketing campaigns can attract attention and create a memorable brand experience for consumers. ## Related on Trend Hunter - [Sporty Retail Style Capsules](https://www.trendhunter.com/trends/kith-x-new-york-yankees.md) - [Superhero-Inspired Streetwear Capsule](https://www.trendhunter.com/trends/superman-collection.md) - [Collaboration Kids Show Fashions](https://www.trendhunter.com/trends/kith-x-sesame-street-collection.md) - [Nostalgic Cartoon-Joint Streetwear](https://www.trendhunter.com/trends/peanuts-comic-1.md) - [Centennial Apparel Collections](https://www.trendhunter.com/trends/kith-new-york-rangers.md) - [Television streetwear capsules](https://www.trendhunter.com/trends/the-sopranos-range.md) - [Collaborative Stylish Tennis Collections](https://www.trendhunter.com/trends/quiet-please-collection.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md)