# Jumping Fashion Shoots Jerry Ho Captures Fashionable Individuals in Mid-Air By Meghan Young | Published 2010-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jerry-ho References: [behance.net](http://www.behance.net/gallery/Photo-shooting-2010-ss/653373) Taking a cue for the well-known [Lacoste](https://www.trendhunter.com/trends/lacoste-x-clot) jumping campaigns, Hong Kong-based photographer Jerry Ho has put together his own leaping portfolio. The clothing is even eerily similar, clearly taking inspiration from the [famous Lacoste ads](https://www.trendhunter.com/trends/lacoste-swimwear-collection). Considering how simple the whole concept is, I can't blame Jerry Ho for wanting to emulate it. The [sporty clothing](https://www.trendhunter.com/trends/y3-fw25-tennis) is perfectly showcased in these shots. It demonstrates just how versatile, comfortable and stylish the collection really is. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 36% | Activity: 41% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Jumping Photography:** The trend of capturing subjects in mid-air presents opportunities for photography studios and equipment manufacturers to cater to this demand. - **Emulating Successful Campaigns:** Following the footsteps of successful ad campaigns could prove to be a disruptive strategy for fashion marketers and designers. - **Sport-inspired Fashion:** The popularity of sportswear-inspired fashion suggests opportunities for apparel companies to incorporate athletic elements into their designs. ### Industries Being Reshaped - **Photography:** The rise of jumping photography could create opportunities for photography studios, equipment suppliers, and even photo editing software developers. - **Fashion:** Fashion brands can look to emulate successful campaigns like Lacoste's jumping ads to capture attention and stand out in a crowded market. - **Athletic Apparel:** The trend towards sport-inspired fashion creates opportunities for manufacturers of athletic apparel and accessories to expand beyond traditional sports markets. ## Related on Trend Hunter - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/jerry-haha.md) - [Porcelain-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/lacoste-x-clot.md) - [Y2K-Inspired Vibrant Art Exhibitions](https://www.trendhunter.com/trends/jerry-haha-cherry.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Innovative Mesh Sneakers](https://www.trendhunter.com/trends/l003-neo-shot-sneaker.md) - [Locker Room-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-locker-room.md)