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# Prickly Alphabets
The TYPICK Font by Jerome Haldemann is Inspired by a Hedgehog

By Matt Ho | Published 2011-04-05 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/jerome-haldemann
References: [thisiscolossal](http://thisiscolossal.com/2011/04/toothpick-typography/) & [behance.net](http://www.behance.net/gallery/TYPICK-Font/1159609)

Being assigned a project to create a new font based on an animal is no easy task and yet, Jerome Haldemann has been able to tackle the assignment fairly well.

The mammal that Jerome Haldemann received was the hedgehog, and what better way to represent the [spiny creature](https://www.trendhunter.com/trends/chet-lo) than through the use of [toothpicks](https://www.trendhunter.com/trends/handwriting-tool)? Haldemann constructed [three-dimensional depictions of different letters](https://www.trendhunter.com/trends/times-new-ramen) that represent the Bodoni font, according to Colossal Art and Design. Each broken piece of toothpick is structured to have the pointy end standing up, which is a clever way to make the letters better resemble the animal. Haldemann has even written a little phrase to show how all the letters look when they form a sentence.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 37% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Three-dimensional Fonts:** Creating three-dimensional fonts inspired by everyday objects opens up possibilities for unique and visually appealing typography designs.
- **Animal-inspired Fonts:** Designing fonts based on animals provides a creative and playful approach to typography, allowing for unconventional and eye-catching letterforms.
- **Unconventional Material Usage:** Using unconventional materials like toothpicks to construct fonts pushes the boundaries of design and encourages innovative thinking in typography.

### Sectors Adopting This

- **Graphic Design:** The graphic design industry can explore the use of three-dimensional fonts to create unique and captivating visual communications for brands and advertisements.
- **Typography:** The field of typography can embrace animal-inspired fonts as a way to break away from traditional letterforms and infuse personality and character into written communication.
- **Art and Sculpture:** The art and sculpture industry can find inspiration in the unconventional material usage of toothpicks for creating intricate and detailed letterforms, expanding the boundaries of sculptural expression.

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