# Fish Jerky Snacks Otuna's Jerky Meat Snack Swaps Beef for Fish By Laura McQuarrie | Published 2014-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jerky-meat-snack References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/09/otuna-tuna-jerky.html) & [facebook](https://www.facebook.com/otuna.tunajerky) Since red meat gets a bad rap in terms of health, it's no surprise that there are better options out there for a jerky meat snack. One alternative thing to snack on is Otuna's line of [tuna jerky](https://www.trendhunter.com/trends/crunchy-jerky-chips), which is made from 100% tuna fish rather than beef. The products offerings from Otuna include Tuna Jerky and Premium Tuna Jerky, which is differentiated by the image of a colored ribbon on the packaging. The savory snack is packaged in a similar way to [traditional beef jerky](https://www.trendhunter.com/trends/tajn-flavored-beef-jerky), with a small cutout that reveals the meat snack inside. On the outside, the protective packaging pouch designed by Thailand's Kingkong Bangkok Co. takes inspiration from [fish scales](https://www.trendhunter.com/trends/salmon-stackers) to create a colorful pattern made up of small fish silhouettes. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 41% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fish Jerky:** Fish-based jerky as an alternative to traditional beef jerky - **Healthy Snacks:** Increasing demand for healthier snack options - **Alternative Proteins:** Growing interest in alternative sources of protein ### Who This Affects Most - **Seafood:** Opportunity for seafood companies to expand into the snacks market - **Healthy Food:** Health food companies can leverage growing demand for healthier snack options - **Food Packaging:** Packaging companies can innovate with fish scales-inspired packaging designs for fish jerky snacks ## Related on Trend Hunter - [Salmon Protein Sticks](https://www.trendhunter.com/trends/salmon-snack-sticks.md) - [Chef-Inspired Seafood Snacks](https://www.trendhunter.com/trends/seafood-snack.md) - [Cheesy Fish Jerkies](https://www.trendhunter.com/trends/flavored-fish-jerky.md) - [Omega-Rich Tuna Alternatives](https://www.trendhunter.com/trends/future-farm-tuna.md) - [Flavor-First Fish Bites](https://www.trendhunter.com/trends/crunchy-fish-bites.md) - [Plant-Based Tuna Cubes](https://www.trendhunter.com/trends/current-tuna.md) - [Protein-Packed Tuna Snack Kits](https://www.trendhunter.com/trends/protein-on-the-run.md) - [Plant-Based Tuna Spreads](https://www.trendhunter.com/trends/tunah.md) - [Safe Tuna Snack Packs](https://www.trendhunter.com/trends/tuna-with-crackers.md)