# Farm Lifestyle Dog Treats The Pioneer Woman Jerky Cuts Offer Adult Dogs Premium Flavor By Michael Hemsworth | Published 2021-04-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jerky-cuts References: [drugstorenews](https://drugstorenews.com/pioneer-woman-launches-jerky-snacks-dogs) & [purina](https://www.purina.com) The [Pioneer Woman](https://www.trendhunter.com/trends/the-pioneer-woman-snack-mixes) Jerky Cuts are being launched in partnership with [Purina](https://www.trendhunter.com/trends/beggin) to offer dog owners with a premium option to feed their adult canine companions. The products come in three options including Ranch-Raised Beef Recipe, Ranch-Raised Lamb Recipe and the Farm-Raised Chicken Recipe, which are all made with [real beef, lamb and chicken](https://www.trendhunter.com/trends/full-moon-pure-protein), respectively. Each of the treat varieties are free from artificial flavors and preservatives, and highlight simple and natural ingredients. Ree Drummond spoke on The Pioneer Woman Jerky Cuts further saying, "On the ranch, our pups are truly part of the family and I couldn’t imagine life without them. I want my dogs to experience treats inspired by the great homestyle recipes that the rest of my family enjoys, and I couldn’t be more excited to share the new Pioneer Woman Jerky Cuts as another delicious treat option for pet parents nationwide. They have passed the Drummond Dog taste test, and I know your dogs will love them too!” ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 2% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Premium Pet Treats:** The market for high-quality, natural pet treats is growing, and companies may find success in offering unique and flavorful options. - **Celebrity Collaborations:** Collaborating with popular public figures, like Ree Drummond, can attract new audiences to pet products. - **Homestyle-inspired Ingredients:** Incorporating familiar homecooked ingredients into pet treats can appeal to consumers looking for a natural, wholesome option for their pets. ### Where This Applies - **Pet Food Manufacturing:** Companies in the pet food industry can focus on creating natural, premium pet treats to meet the growing demand for higher quality products. - **Marketing and Advertising:** Marketing and advertising agencies may find opportunities in helping pet food companies collaborate with popular public figures to promote their products. - **Small Business and Entrepreneurship:** Entrepreneurs can consider starting their own pet food companies focused on natural, homestyle-inspired ingredients and unique flavor combinations. ## Related on Trend Hunter - [Expanded American Meat Treats](https://www.trendhunter.com/trends/rare-breed-1.md) - [Over-the-Top Snack Mixes](https://www.trendhunter.com/trends/the-pioneer-woman-snack-mixes.md) - [High-Protein Dog Treats](https://www.trendhunter.com/trends/harringtons-meaty-treats.md) - [Flavorful Pet Jerky Bundles](https://www.trendhunter.com/trends/jerky-bundle.md) - [Tender Meat-Based Dog Treats](https://www.trendhunter.com/trends/rare-breed.md) - [Plant-Powered Dog Jerky Treats](https://www.trendhunter.com/trends/dog-jerky.md) - [Premium Dog Treat Lines](https://www.trendhunter.com/trends/newmans-own-dog-treats.md) - [Jerky-Like Dog Biscuits](https://www.trendhunter.com/trends/meat-cravers.md) - [Dog-Friendly Functional Jerkies](https://www.trendhunter.com/trends/functional-jerky.md)