# Jerky Snack Bars PowerBar's 'Jerky & Nut' Snack Bar Includes a Mix of Meat, Nuts and Seeds By Laura McQuarrie | Published 2017-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jerky-and-nut References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2017/10/New-products-at-NACS-2017/1.aspx?TipID=0) & [powerbar](https://www.powerbar.com/) As an alternative to producing another sweet snack bar for the market, PowerBar recently unveiled a trio of [protein-packed bars](https://www.trendhunter.com/trends/prime-bar) called 'Jerky & Nut Savory Snack Bars.' These snack bars feature a blend of beef jerky, nuts and seeds in three flavors: Original, Teriyaki and Barbecue. As consumers look for satiety and portable sources of protein, there are a greater number of [bite-sized meat snacks](https://www.trendhunter.com/trends/pro-snack-stick) that are emerging on the market, as well as new food formats that embrace [mixtures of nuts, fruits and meat](https://www.trendhunter.com/trends/pip-nut-protein-bars) in a single ready-to-eat package. At the same time, many consumers are also looking to diversify the sources from which they get their protein, and plant-based nuts also serve as a great source of the essential nutrient for the human body. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 85% | Activity: 97% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Savory Snack Bars:** Consumers are increasingly seeking portable sources of protein and a more diverse range of flavors in their snacks, creating opportunities for companies to innovate with savory snack bars that feature a mix of meat, nuts, and seeds. - **Bite-sized Meat Snacks:** The popularity of high-protein, low-carb diets has led to an increase in demand for bite-sized meat snacks that can be eaten on the go, creating opportunities for meat producers to create new flavors and formats. - **Plant-based Protein Snacks:** As more consumers look to diversify their protein sources beyond meat, companies can innovate with plant-based protein snacks that feature a mix of nuts, seeds, and other plant-based ingredients. ### Industries Being Reshaped - **Snack Food Industry:** With the rise in demand for high-protein, portable snacks, there is an opportunity for the snack food industry to innovate with new flavors and formats that meet consumer demand. - **Meat Production Industry:** The rise in popularity of bite-sized meat snacks presents a major opportunity for meat producers to create new flavors and formats to appeal to a wider range of consumers. - **Plant-based Food Industry:** With the growing interest in plant-based protein sources, there is an opportunity for companies in the plant-based food industry to create a new generation of meat alternatives that feature a mix of nuts, seeds, and other plant-based ingredients. ## Related on Trend Hunter - [Savory Protein Bars](https://www.trendhunter.com/trends/savory-protein-bars.md) - [Plant-Based Nut Bar Snacks](https://www.trendhunter.com/trends/pure-protein-nut-bars.md) - [Grab-and-Go Nut Butter Bars](https://www.trendhunter.com/trends/chilled-nut-seed-butter-bars.md) - [Protein-Packed Jerky Chips](https://www.trendhunter.com/trends/crunchy-jerky-chips.md) - [Savory On-the-Go Snack Bars](https://www.trendhunter.com/trends/savory-bars.md) - [Clean-Label Crunchy Protein Bars](https://www.trendhunter.com/trends/south-40-snacks.md) - [Pork-Filled Snack Bars](https://www.trendhunter.com/trends/free-range-pork-bar.md) - [Plant-Based Protein Snacks](https://www.trendhunter.com/trends/chewy-protein-bars.md) - [Crunchy Savory Snack Bars](https://www.trendhunter.com/trends/nature-valley-savory-nut-crunch.md)