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# Quirky Surrealist Art
The Jerico Santander Atutiplen Image Series Takes you on a Ride

By Leslie Chen | Published 2011-06-30 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/jerico-santander-atutiplen
References: [behance.net](http://www.behance.net/gallery/Atutiplen/45087) & [behance.net](http://www.behance.net/Jerico)

Presenting art as a form of entertainment is the Jerico Santander Atutiplen series of images. Featuring one main subject matter and then turning it into something unrecognizable, the illustrations are a wacky and fun twist on real life.

Santander comes from Spain and shows a real knack in releasing his imagination into his artwork. One of the images in the Jerico Santander Atutiplen series is of a girl riding a wooden horse that you would normally find on a carousel. Not only is she sweeping through the sky on it but there is a giant teapot attached that acts as the inflatable balloon.

Largely experimental and inspiring, the Jerico Santander Atutiplen series will take you on the trip of your life.

**Implications** - Modern-day customers are looking for products that offer a way of escape. Items containing a fantastical element are appealing to shoppers who want to forget their responsibilities for a brief moment. Companies could hone in on this desire for a more whimsical aspect in order to attract more consumers.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 60% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Fantastical Escape Products:** Products that offer a way of escape through a fantastical element appeal to modern-day customers seeking a temporary break from responsibilities.
- **Experimental Artwork:** Largely experimental and inspiring artwork captures the attention of viewers and offers a unique visual experience.
- **Unrecognizable Real Life:** Artwork that transforms familiar subjects into unrecognizable forms adds a wacky and fun twist on real life.

### Sectors Adopting This

- **Retail:** Retailers can tap into the desire for whimsical escape products to attract more consumers.
- **Entertainment:** The experimental and fantastical nature of the artwork can be incorporated into entertainment experiences to provide a unique and immersive journey.
- **Art and Design:** Exploring unconventional and surrealist approaches in artwork can create disruptive innovation opportunities and captivate audiences.

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