# Skin-Firming Self Tanners Jergens Natural Glow Offers a Deep and Gradual Tan By Mishal Omar | Published 2017-01-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jergens-natural-glow References: [jergens](https://www.jergens.com/products/natural-glow/firming-daily-moisturizer.aspx) The brand [Jergens](https://www.trendhunter.com/trends/moisturizing-glow-enhancer) is known for its moisturizers and natural-looking self tanners and the Jergens Natural Glow product provides shade variations and skin-enhancing benefits. The product contains [firming ingredients and moisturizers](https://www.trendhunter.com/trends/tighten-smooth-belly-cream) that work to reduce the appearance of cellulite, improve skin elasticity and give skin a firmer overall appearance. The products contain no [self tanner odors](https://www.trendhunter.com/trends/spray-tan-body-mist) and offer a gradual darkening color to the skin, with textural and color differences being noticed within seven days of regular application. The product comes in two different shades, one that is for fair to medium skin tones and the other that is for medium to tan skin tones. Jergens Natural Glow is an effective self tanner that is ideal for people who are on a budget. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 18% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Skin-enhancing Self-tanners:** Opportunity for developing self tanners with added skin-enhancing benefits such as reducing cellulite and improving skin elasticity. - **Gradual Darkening Self-tanners:** Opportunity for creating self tanners that offer a gradual darkening color to the skin, allowing for a more natural-looking tan. - **Budget-friendly Self-tanners:** Opportunity for producing affordable self tanners, catering to consumers who are looking for effective tanning options without breaking the bank. ### Industries Being Reshaped - **Cosmetics:** Disruptive innovation opportunity in the cosmetics industry by developing self tanners with added skin-enhancing benefits. - **Skincare:** Opportunity for skincare brands to expand their product range by offering gradual darkening self tanners that provide a natural-looking tan. - **Beauty & Personal Care:** Disruptive innovation opportunity in the beauty & personal care industry by offering budget-friendly self tanners that are effective and affordable. ## Related on Trend Hunter - [Age-Defying Serum Tanners](https://www.trendhunter.com/trends/serum-tanner.md) - [Gradual Face Tan Lotions](https://www.trendhunter.com/trends/face-tan-lotion.md) - [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md) - [Colorless Self-Tanners](https://www.trendhunter.com/trends/clear-1-hour-express-self-tan.md) - [Quick-Dry Self-Tanning Mousses](https://www.trendhunter.com/trends/gradual-selftanning-mousse.md) - [Targeted Tanning Serums](https://www.trendhunter.com/trends/technocolor.md) - [Customizable Self-Tanning Serums](https://www.trendhunter.com/trends/gradual-selftanning-face-serum.md) - [Moisturizing Tanning Products](https://www.trendhunter.com/trends/sunshine-oils.md) - [Luxury Self-Tanning Gels](https://www.trendhunter.com/trends/solar-selftanning.md)