# Sensorial Lotion Melts Jergens Lotion Bursts Have Fun Shapes and Serious Hydration Benefits By Laura McQuarrie | Published 2025-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jergens-lotion-bursts References: [instagram](https://www.instagram.com/p/DMLpIgHB5o6/)  Consumers can't get enough of [sensorial body care products](https://www.trendhunter.com/trends/jukebox) that offer rich textures, captivating scents and immersive self-care experiences, and [Jergens](https://www.trendhunter.com/trends/moisturizing-glow-enhancer) Lotion Bursts tick all the boxes. The brand's colorful Lotion Bursts take the shape of hearts or stars, and share lavender or cherry-almond scents in a playful format that's satisfying to apply. This moisturizer in a unique shape melts into lotion to support softer, smoother skin, deep hydration and comfort, and long-lasting 24-hour moisture. Aside from being multi-sensorial and pure fun, the squishy bursts are perfectly portioned to minimize product waste, which sometimes happens with overly enthusiastic use of squeezable or pump packaging. Appealing to a new generation of consumers invested in whole-body skincare solutions—Gen Z in particular—Jergens has dropped its latest body care innovation on [TikTok Shop](https://www.trendhunter.com/trends/jergens-confetti-cake). ## Trend Insights (Trend Hunter) - Score: 8.2/10 - Popularity: 99% | Activity: 100% | Freshness: 46% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Playful Skincare Formats:** Formats that encourage a playful application routine engage consumers looking for fun and functionality in daily skincare. - **Sustainable Portion Control:** Innovative skincare products that offer pre-measured amounts address both sustainability concerns and consumer convenience. - **Multi-sensorial Beauty:** Products that appeal to multiple senses create immersive beauty experiences that captivate and retain consumer interest. ### Industries Being Reshaped - **Personal Care:** The personal care industry is exploring novel packaging solutions that enhance user experience while reducing environmental impact. - **Beauty Products:** Beauty brands are developing multi-sensorial products that engage consumers beyond the traditional visual appeal. - **E-commerce:** E-commerce platforms like TikTok Shop are becoming pivotal channels for targeting younger demographics with innovative, engaging products. ## Related on Trend Hunter - [Celebratory Body Lotions](https://www.trendhunter.com/trends/jergens-confetti-cake.md) - [Sensorial Jelly Soaps](https://www.trendhunter.com/trends/jelly-soap-collection.md) - [Sensorial Body Butters](https://www.trendhunter.com/trends/joonbyrd.md) - [Soothing Body Jellies](https://www.trendhunter.com/trends/lavender-glow.md) - [Bubbly Body Wash Lines](https://www.trendhunter.com/trends/lux.md) - [Clean Body Lotion Launches](https://www.trendhunter.com/trends/jukeboxs-body-lotion.md) - [Transformative Serum Lotions](https://www.trendhunter.com/trends/pro-vitab3-serum-burst-lotion.md) - [Swirled Gel-Lotions](https://www.trendhunter.com/trends/paradiso-cloud-swirl-body-lotion.md) - [Monstrous Shower Jellies](https://www.trendhunter.com/trends/lush-shower-jellies.md)