# Mischief-Making Campaigns Jeremy Simpson Makes Trouble for Revolve Clothing By Marissa Brassfield | Published 2009-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jeremy-simpson-revolve-clothing-campaign References: [thefashionisto](http://thefashionisto.com/blog/2009/07/jeremy-simpson-for-revolve-clothing/) & [majormodels.blogspot](http://majormodels.blogspot.com/2009/07/update-on-jeremy-simpson.html) Model Jeremy Simpson is up to no good in this campaign for Revolve Clothing. Armed with a slingshot and a mischievous grin, Simpson hides out in a treehouse waiting to pounce on his prey; in another shot, he's filled a Jacuzzi with rubber duckies, cocktail in hand. We've seen a number of fashion campaigns that use a theme of fooling around and making mischief. Check out some of my favorite shoots that follow this theme below. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 66% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Mischief-making Fashion Campaigns:** Fashion brands can explore innovative ways to incorporate mischief and playful elements in their advertising campaigns. - **Playful and Humorous Branding:** Brands across various industries can adopt a mischievous and light-hearted approach in their marketing strategies to engage customers and stand out from the competition. - **Creative and Whimsical Visual Storytelling:** Businesses can leverage creative storytelling techniques that showcase playful and whimsical narratives, capturing the attention and imagination of their target audience. ### Who This Affects Most - **Fashion:** Fashion industry can embrace mischievous themes and create disruptive campaigns that resonate with their target audience, enhancing brand awareness and customer engagement. - **Marketing and Advertising:** Marketing and advertising agencies can employ mischievous and playful concepts to create memorable campaigns that generate buzz, user engagement, and brand loyalty. - **Visual Arts and Photography:** Photographers and visual artists can experiment with mischievous and humorous themes to create captivating and attention-grabbing visual content for various purposes, from advertising to editorial. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md)