# Racy Lacy Sportswear The Jeremy Scott Adidas Originals by Originals AW10 Collection By Meghan Young | Published 2010-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jeremy-scott-adidas-originals References: [lifelounge](http://www.lifelounge.com/blog/Royal_Flyness.aspx?id=12092) & [adidas](http://www.adidas.com/ORIGINALS) I don't think sportswear can get as flashy as the Jeremy Scott Adidas Originals by Originals AW10 collection. Honestly. Just take a second to look through the gallery above. You'll see everything from his [multi-hued winged sneakers](http://www.trendhunter.com/trends/jeremy-scott) in a new colorway to full lace track suits. The third series of collaborations with Scott, David Beckham and Kazuki, the Jeremy Scott Adidas Originals by Originals AW10 collection is particularly eye-catching--so much so that I don't think I would be brave enough to wear any of the pieces. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Flashy Sportswear:** Opportunity for disruptive innovation: Create sportswear that combines bold designs and vibrant colors. - **Winged Sneakers:** Opportunity for disruptive innovation: Develop sneakers with unique features, such as wings, that stand out in the market. - **Lace Track Suits:** Opportunity for disruptive innovation: Design track suits that incorporate lace and other unconventional materials for a fashionable twist. ### Who This Affects Most - **Sports Apparel:** Opportunity for disruptive innovation: Reimagine traditional sportswear with unconventional materials and designs. - **Athletic Footwear:** Opportunity for disruptive innovation: Introduce sneakers that go beyond the standard athletic shoe by incorporating unique design elements. - **Fashion Design:** Opportunity for disruptive innovation: Push the boundaries of fashion by combining sportswear with unexpected materials and features. ## Related on Trend Hunter - [Minimal Collaborative Leather Sneakers](https://www.trendhunter.com/trends/jeremy-scott-and-adidas.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md) - [Heritage Sportswear Collections](https://www.trendhunter.com/trends/wales-bonner-x-adidas.md) - [Vintage Style Collaborative Apparel](https://www.trendhunter.com/trends/wales-bonner-3.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Tech-Inspired Sporty Collections](https://www.trendhunter.com/trends/climacool.md)