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# Poetic Jewelry
Get Excited for Books with Jeremy May's Literary Jewels

By Amanda Chang | Published 2010-09-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/jeremy-mays-literary-jewels
References: [littlefly](http://littlefly.co.uk/)

'Book lovers' takes on a whole new literary meaning with Jeremy May's Literary Jewels collection. As a British jewelry artist, May hand-crafts a variety of [rings, bracelets and necklaces](https://www.trendhunter.com/trends/judy-carter) from the pages of '[dusty old tomes](https://www.trendhunter.com/trends/punchkins-book-plushies),' each accompanied with its own personal significant history.

Using a careful process of layering, compressing and lacquering of cross-sections of old books, Jeremy May's Literary Jewels collection is a perfect [antique-looking piece](https://www.trendhunter.com/trends/vintageinspired-fine-jewelry) to share.

**Implications** - These jewelry finds embrace the nostalgia associated with the printed word. With contemporary culture surging on into the digital revolution, many printed commodities are becoming out of date. Companies that manage to take retro finds and re-appropriate them with a modern twist will appeal to the many consumers looking to find comfort in products reminiscent of past times.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 81% | Activity: 56% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### Key Themes Behind This Trend

- **Literary Jewelry:** Creating jewelry from old books appeals to the nostalgia associated with the printed word and provides an opportunity for companies to re-appropriate retro finds with a modern twist.
- **Handcrafted Jewelry:** May's hand-crafted pieces showcase the value of artisanal work and offer the opportunity for small businesses to thrive.
- **Sustainable Jewelry:** Through May's careful process of layering and compressing old book pages, there is an opportunity for sustainable and eco-friendly jewelry.

### Where This Applies

- **Jewelry:** The jewelry industry has an opportunity to create unique pieces that appeal to consumers looking to find comfort in products reminiscent of past times.
- **Artisanal Goods:** May's hand-crafted process showcases the value of artisanal work and provides an opportunity for small businesses to thrive.
- **Sustainability:** May's process of upcycling old books provides an opportunity for businesses to embrace sustainable and eco-friendly practices.

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