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# Chewing Gum Roller Coasters
French Artist Jeremy Laffon Creates Mini Roller Coasters from Gum

By Tia Clarke | Published 2013-03-04 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/jeremy-laffon
References: [designboom](http://www.designboom.com/art/chewing-gum-structures-by-jeremy-laffon/) & [galerie-gounod](http://www.galerie-gounod.com/artistes/oeuvres/7/jeremy-laffon)

French artist Jeremy Laffon has made this intricate and highly detailed mini-replica of a roller coaster from sticks of chewing gum. Stacked like a house of cards, the structures defy belief and gravity as they tower high above the gallery floor. The works don't last for long though -- gallery lights and gravity eventually combine to melt the amazing designs. Sometimes the artist even shines a torch on the mini roller coasters to speed up the melting process for viewers. If you've ever tried to build a house of cards, you'll know how tricky this process must have been

The exhibition has a name as quirky as the art on display, with a mind-boggling title of: 'chlorophénylalaninoplastomécanostressrhéologoductilviridiscacosmographigum.' The works will be shown at the Limousin Art Contemporain and sculptures, France, from March 12 to March 23 2013.

Photo Credits: [designboom](http://www.designboom.com/art/chewing-gum-structures-by-jeremy-laffon/), [galerie-gounod](http://www.galerie-gounod.com/artistes/oeuvres/7/jeremy-laffon)

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 28% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Mini-replica Roller Coasters:** Disruptive innovation opportunity: Develop a market for miniature roller coasters as intricate and detailed artworks.
- **Chewing Gum Structures:** Disruptive innovation opportunity: Create innovative chewing gum products that can be used as building materials for art and construction projects.
- **Temporary Art:** Disruptive innovation opportunity: Explore new ways to create temporary and ephemeral artworks that engage and captivate viewers.

### Sectors Adopting This

- **Art and Sculpture:** Disruptive innovation opportunity: Integrate unconventional materials and techniques into the art and sculpture industry to create unique and captivating works.
- **Entertainment and Theme Parks:** Disruptive innovation opportunity: Incorporate miniature roller coasters into amusement parks and entertainment venues as a new attraction for visitors.
- **Confectionery:** Disruptive innovation opportunity: Collaborate with artists and designers to create chewing gum products that have dual functionality as both a candy and a building material.

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