Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas. Acquires Its Founder

Jeremy Gutsche Retires From Capital One

— March 19, 2008 — About
After four amazing years at Capital One Canada, I will be retiring from my post as Director of the Upmarket business (low rate, rewards and line of credit). I am very excited to be pursuing Trend Hunter and my speaking engagements full time. However, I am also very nostalgic. If I were staying in the corporate world, I would remain at Capital One Canada because of its entrepreneurial culture and great people.

My final date will be April 17th.

Four years ago, I left management consulting to join Capital One. Near the end of 2005, I began to lead Upmarket and I launched our Competitive Strategy and Innovation team (CSI). In that period, Upmarket went from one product in one marketing channel to 9 products in multiple channels. We pushed our limits of comfort, obsessed about our customers, and grew a billion dollar portfolio of market leading products.

Everything that I learned and achieved at Capital One was due to the remarkable people. There are many people to note, but to keep things simple, I will specifically thank the current and past Upmarket comprehensive team members, in no particular order: Kukumina, Eyal, Amna, Patrick, Peter, Jackie, Jacob, Akif, Milan, Jarek, Rohit, Navin, Amber, Oscar, Rose, Hershi, Jonathan, Mathieu, Kevin, Kamal, Kaylie and Elan. Also, special thanks to my mentors
Stephen, Brent, and Rob; and to my immediate peers Nitin, Simon and (formerly) Geoff for everything they taught me.

Memorable Moments:

The Prime +0.9 Card – Lowest Rate in Canada - I am most proud of the products we created, including the P+0.9 card. For context, the Canadian market is dominated by 5 large banks. They lend at very high rates, whereas my team's no annual fee Prime+0.9 card is sensational. You might recognize it from the Hands in My Pocket Ads, You've Got Bankers Campaign, or more recently the Capital One Rocket Ads. BONUS: It's also very sexy in black and chrome.

BLITZ - The most educational and rewarding memories come from our team's adventure into a new future of marketing. Specifically, we began developing more innovative forms of city 'blitzing', including domination of traditional media, publicity stunts and local presence. The first picture shows me inside a glass box from the day we worked the kiosks to meet our customers (but not inside the box). The project was a great experience and eventually resulted in our team winning an award from our global CEO.

The Upmarket Gingerbread House - A true testament to my team's enthusiasm, the Upmarket Gingerbread house is the only gingerbread house I'd ever want to live in (if I was a gingerbread man). The picture doesn't reflect the intensity of 20 perfectionists energetically hovering around its creation. Accordingly, it remains intact THREE months later on a table next to my desk. My parting advice is to no longer eat the marshmallows.

$18,000 Head Shave for the Red Cross - Philanthropy is a very big part of Capital One, which for me, meant building houses for Habitat for Humanity, and shaving my head for the red cross. The handful of us who shaved raised 18,000 in donations.

I'll miss Capital One, but I'm very excited for the future of Trend Hunter... More on that later...