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Jeremy Gutsche Innovation Keynote Demo

 - May 13, 2008
After delivering 25 innovation keynotes in the last 14 months, Jeremy Gutsche has finally posted a sample video. The sample kicks off part way through his thesis, giving a decent overview of his topic, 'Unlocking Cool'. The video intentionally excludes his juiciest examples, delicious trends and multimedia videos, but it's still exciting to watch the clip. The purpose of the video is to show bookers his content.

Over the last 2 weeks, Jeremy wrapped up four conferences, and he's speaking at a couple more this week. On Friday, he'll be at Experience 2008 in Minneapolis, and on Sunday he'll be kicking off the How Design Conference as the evening keynote.

Here's the background on his keynote: One of the world's most favorited presentations at, Unlocking Cool is a beginning-to-end exploration of how to leverage viral trends and methodical innovation to generate breakthrough ideas. The presentation is visually engaging, packed with vivid examples, multimedia and audience participation. Jeremy begins with importance of culture and customer obsession. He then enthralls the audience with captivating micro-trends, providing a toolkit to filter ideas down to 'clusters of inspiration'. Finally, he teaches the audience how to articulate their messages for viral infection. Tech Point called the presentation, “The Perfect Kick-Off.” Canada eConnect noted, “Jeremy was the highest rated speaker,” and the Editor-in-Chief of Hospitality Design noted, “Jeremy was very well received for his humor, acuity and awareness. Spot on. Highly recommended.”

Here's a sample of his content from last year:

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