Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

The Globe and Mail: Jeremy Gutsche on Trend Hunter

— September 20, 2008 — About
Jeremy Gutsche was featured in the Globe and Mail, in a lengthy profile that covered the fashion section. 

The profile comes in within a week of Jeremy Gutsche’s appearance on FOX Business News, and Trend Hunter citations in CNN.




ORACLE: JEREMY GUTSCHE: GO-TO GUY FOR WHAT’S NEXT

Trendspotter gets help from a Calgary carpenter

JANETTE EWEN

Special to The Globe and Mail (Print Edition, Section Front)

September 20, 2008

Think of Jeremy Gutsche as a dealer of sorts - the man you go to for a hit. He’s street-smart, connected and always one step ahead. And he’s feeding an insatiable appetite.

As founder and chief trend hunter of the popular style website TrendHunter.com, Toronto-based Gutsche is the go-to guy when the marketplace needs a fresh dose of cool. Reaching millions of viewers a month, his site delivers the “what’s next” in everything from business and technology to design and fashion. He also uses the research data generated by his website to guide corporations as they target markets and develop strategies.

On Friday, Gutsche is slated to speak at the IIDEX/NeoCon Canada show in Toronto, where he will expound on the art of leveraging new trends into breakthrough ideas.

I work with the largest network of trend hunters in the world. They are constantly searching for what is cool or new. Their finds are then posted on our site. From there you can see what becomes the most popular by the number of hits received.

Who are your trend hunters?

We have a huge range of people who submit trends; one of our best trend hunters is a 60-year-old retired man from Kentucky. He submits the most cutting-edge trends in pop culture and fashion. We also have a PhD from Malaysia, an independent filmmaker in New York, a carpenter from Calgary. One of my favourites simply describes herself as a social manipulator. She’s from Toronto.

Do trends come out of left field or can you see them building?

At TrendHunter.com, we are constantly searching for the cutting edge, the sparks that are micro trends and viral innovations. So we actually prefer the blossoming micro trends from left field.

Why did you decide to start TrendHunter.com?

I have an insatiable curiosity; I am also a natural entrepreneur. Putting these two skills together allowed me to create the largest trendspotting site in the world. I also get to have fun every day.

What are the top three trends for fall?

Political fashion is a big one: Sarah Palin’s glasses, Cindy McCain’s luxury outfits, Michelle Obama driving the popularity of the colour purple.

Also, there’s Gothic clothing for babies! We will see even more of this as celebrities have more children. The popularity of celebrity babies is intense and continues to grow.

Finally, there’s the abolition of traditional beauty. We have seen this in the past with the use of ugly models. This is becoming even more real and is starting on the runway. Vivienne Westwood just sent real Gypsies down the runway, while Yohji Yamamoto used seniors as models and another designer used prostitutes.

What role does the economy play in trends?

Innovation and strategic advantage hinge on the ability to leverage trends and consumer insight. By developing products and services that connect with consumers, companies create preference, which creates profit.

Jeremy Gutsche’s seminar at the IIDEX/NeoCon Canada Exposition and Conference (http://www.iidexneocon.com) is titled Unlocking Cool. It takes place at 12:30 p.m on Sept. 26.

***

Anatomy of

a trendsetter

BORN

In Calgary in 1978

EDUCATED

Bachelor of arts in finance from the University of Calgary

MBA from Queen’s University in Kingston, Ont.

Recently studied customer-focused innovation at the Stanford University Graduate School of Business in California

CAREER HIGHLIGHTS

Building a $1-billion portfolio of marketing products as a director at Capital One

Turning TrendHunter.com into the world’s largest trendspotting site, with seven million monthly views

The upcoming launch of TrendHunter TV, an online TV channel

FUN FACT

Has swum with sharks
4.6
Score
Popularity
Activity
Freshness