# CTV: Jeremy Gutsche's Exploiting Chaos Featured By Shelby Lee Walsh | Published 2009-10-15 | About Source: Trend Hunter, https://www.trendhunter.com/trends/jeremy-gutsche-exploiting-chaos-potentialists References: [newswire](http://www.newswire.ca/en/releases/archive/October2009/14/c6269.html) & [watch.ctv](http://watch.ctv.ca/news/top-picks/potentialists/#clip223524)  Following studies conducted in several countries, the Canadian results suggest that 28% of Canadians fit the definition of Potentialists. Potentialists lead lives that are personally fulfilling and rewarding, including the pursuit of enriched world travel, starting new hobbies, and spending an increased amount of time with their families. The rise of potentialists is driven partially by the economic downturn, which has prompted many to reconsider their priorities… All this fits very well with Jeremy’s book, [Exploiting Chaos](http://www.exploitingchaos.com), which suggests that times of chaos cause people to rethink their needs. If you’re looking to capitalize on those changes, or spark a revolution, make sure to check out the book, which is currently the #1 Most Popular book at CEO Read. Stay tuned for updates regarding Jeremy’s interviews this week, which include Canada AM Television, Canoe TV, CBC Radio, BNN Television, and several more… ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 33% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [About](https://www.trendhunter.com/about) > [In The News](https://www.trendhunter.com/inthenews) ## Key Themes ### What's Driving This Trend - **Potentialists:** Opportunity to cater to the growing demand for experiences that fulfill personal goals and priorities. - **Rethinking Priorities:** Chance to offer products and services that align with the changing needs and values of individuals. - **Chaos-driven Revolution:** Potential to create innovative solutions and lead disruptive change during times of chaos. ### Who This Affects Most - **Travel and Tourism:** Opportunity to cater to the desire of potentialists for enriched world travel experiences. - **Personal Development:** Scope to provide resources and services that help individuals in reevaluating and enhancing their lives. - **Media and Publishing:** Prospect to tap into the interest of individuals seeking insights and guidance during times of chaos and change. ## Related on Trend Hunter - [Canadian Tourism Campaigns](https://www.trendhunter.com/trends/caleb-simpson.md) - [Canadian Entrepreneur-Focused Marketplaces](https://www.trendhunter.com/trends/canadian-entrepreneur.md) - [Branded TikTok Book Campaigns](https://www.trendhunter.com/trends/booktok-book-club.md) - [Outerwear Brand Books](https://www.trendhunter.com/trends/pajar-zig-zag.md) - [Festive Home Exchange Opportunities](https://www.trendhunter.com/trends/homeexchange.md) - [Abandoned Coffee Shop Strategies](https://www.trendhunter.com/trends/abandoned-coffee-shop.md) - [Bold Cuisine-Flavored Chips](https://www.trendhunter.com/trends/havoc-snacks.md) - [Canadian Creator-Approved Campaigns](https://www.trendhunter.com/trends/the-hacksmith.md) - [QSR Fireplace Channels](https://www.trendhunter.com/trends/tim-hortons-fireplace-on-youtube.md)