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# Wearable Walruses
The Jeremy Fish Wearablerus is for Upper Playground Superfans

By Michael Hines | Published 2010-04-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/jeremy-fish-wearablerus
References: [streetlevel](http://www.streetlevel.com/2010/04/16/upper-playground-wearablerus-fitted/) & [upperplayground](http://upperplayground.com/locations)

Don't confuse the Jeremy Fish 'Wearablerus' for a SeaWorld souvenir. This hat is a celebration of Upper Playground, and boy does it mean business.

I'd consider the Jeremy Fish 'Wearablerus' a wearable secret handshake. Normies would scoff as you walk by with your walrus hat, but those who know would stop and engage you in fashionable conversation. If nothing else, this Jeremy Fish design may be the coolest walrus-themed hat on the market. It's a crowded market.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 31% | Activity: 36% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Wearable Secret Handshake:** Opportunity to create exclusive, niche wearables that serve as a symbol of belonging and initiate connections among like-minded individuals.
- **Fashionable Conversation Starters:** Disruptive potential in developing fashion accessories that spark engaging conversations and facilitate connections between individuals.
- **Unique Market Positioning:** Opportunity to stand out in a crowded market by offering distinctive and stylish products that cater to specific interests and subcultures.

### Sectors Adopting This

- **Fashion Accessories:** Innovations in designing and manufacturing clothing accessories, such as hats, that serve as conversation starters and symbolic identifiers of communities.
- **Apparel Retail:** Disruptive potential for retailers to curate and offer unique, niche fashion items that appeal to specific subcultures and create a sense of exclusivity.
- **Creative Design:** Opportunity for designers to create bold and distinctive fashion items that capture the attention and interest of fashion-forward individuals seeking unique expressions of personal style.

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