# Outlandish Hipster Shoots The Edgy and Wild Side of Photographer Jens Ingvarsson By Ryan Hinkson | Published 2010-05-17 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/jens-ingvarsson References: [2fotoz.blogspot](http://2fotoz.blogspot.com/2010/05/creative-fashion-photography-by-jens.html?zx=2b1f077ca62f4fc0) & [blog.jensingvarsson](http://blog.jensingvarsson.com/) These [wild and edgy shots](https://www.trendhunter.com/trends/songs-of-siren) by photographer Jens Ingvarsson are reminiscent of the work that Terry Richardson has done for America Apparel. The hipster-esque model, the carefree attitude, even the [plain backdrop](https://www.trendhunter.com/trends/jiyongkim-fw25) are all reminiscent of past American Apparel ads. There is one huge difference, however. Jens Ingvarsson often makes great use of some [suggestive props](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela). One of the models gets a little messy with some chocolate, another is wearing torn fishnet stockings over her face. These are definitely some really cool shots. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 85% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Edgy Fashion Photography:** The trend of capturing unconventional, provocative fashion photos with edgy elements like messy props and unconventional models. - **Hipster Aesthetic:** The trend of utilizing hipster-esque models, plain backdrops, and carefree attitudes to create a distinct aesthetic in fashion photography. - **Provocative Advertising:** The trend of incorporating suggestive props and unconventional elements in advertising campaigns to create attention-grabbing visuals. ### Who This Affects Most - **Fashion Photography:** The industry of capturing and creating visually striking photographs of fashion items, models, and campaigns. - **Apparel Advertising:** The industry of designing and executing advertising campaigns for apparel brands, including the use of provocative visuals. - **Creative Marketing:** The industry of developing innovative and attention-grabbing marketing strategies that involve disruptive and unconventional elements. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md)