# Treasure Hunter Photography Jenny Riffle Photographs the Adventures of a Modern Treasure Hunter By Vasiliki Marapas | Published 2014-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jenny-riffle References: [itsnicethat](http://www.itsnicethat.com/articles/jenny-riffle) & [jennyriffle](http://www.jennyriffle.com/index.php/works/scavenger-adventures-in-treasure-hunting/) For her series 'The Scavenger: Adventures in Treasure Hunting,' photographer Jenny Riffle followed Riley, a modern-day [treasure hunter](https://www.trendhunter.com/trends/treasure-island). Inspired by the likes of Huckleberry Finn and Tom Sawyer, Riley roams through forests and beaches armed with a [metal detector](https://www.trendhunter.com/trends/eroded-coin), his [military jacket](https://www.trendhunter.com/trends/shackleton-x-leica-frank-hurley-field-jacket) and deer-hunter cap. Though looking for hidden, or perhaps forgotten, treasure is an unusual hobby -- it's no stamp collecting, that's for sure -- it has a distinct, even whimsical appeal. In fact, Riley notes that his bizarre pastime reflects his romantic view of life. By focusing on a singular aspect of his life, and excluding the rest of his daily activities, Riffle succeeds in creating a "larger than life character," one who occupies a space somewhere between reality and fantasy. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 29% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Outdoor Adventure Photography:** Opportunity for photographers to capture unique outdoor experiences and hobbies like treasure hunting and metal detecting. - **Unique Hobby Trend:** A trend in unique and unusual hobbies like treasure hunting, creating new business opportunities for equipment, travel, and retail industries. - **Whimsical Characterization Trend:** A trend in creating larger than life characters by focusing on unique aspects of their lives, opening new opportunities in media and entertainment industries. ### Sectors Adopting This - **Outdoor Equipment Industry:** Opportunity to create specialized equipment for treasure hunters and metal detectors that can withstand different terrains and conditions. - **Travel Industry:** Opportunity to create travel packages and tours for treasure hunters to explore different parts of the world and uncover unique artifacts. - **Retail Industry:** Opportunity to create specialized retail stores and e-commerce platforms selling equipment for treasure hunting and metal detecting. ## Related on Trend Hunter - [Multimedia Treasure Hunts](https://www.trendhunter.com/trends/madoks-interactive-treasure-hunt.md) - [Golden Tickets Treasure Hunts](https://www.trendhunter.com/trends/cj-hendry-x-phillips.md) - [Dramatic Doomsday Bunker Images](https://www.trendhunter.com/trends/alastair-philip-wiper.md) - [QR Backyard Scavenger Hunts](https://www.trendhunter.com/trends/backyard-hunt.md) - [Travel-Friendly Location Scouting](https://www.trendhunter.com/trends/locationscout.md) - [Eroded Coin Studded Jewelry](https://www.trendhunter.com/trends/eroded-coin.md) - [Personal Nostalgic Photo Books](https://www.trendhunter.com/trends/holy-ohio.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Striking Urban Wildlife Art](https://www.trendhunter.com/trends/clare-allin.md)