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# East-Meets-West Fashion
The Jenny Packham Resort 2015 Collection is Simpler and More Sensual

By Meghan Young | Published 2014-06-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/jenny-packham-resort-2015
References: [style](http://www.style.com/fashionshows/review/2015RST-JPACKHAM) & [jennypackham](http://www.jennypackham.com)

This British designer, a favorite of the Duchess of Cambridge, is testing her boundaries with the [Jenny Packham Resort](https://www.trendhunter.com/trends/jenny-lemons-x-magnolia-bakery) 2015 collection. Inspired by the Ang Lee-directed 2007 thriller, 'Lust, Caution,' which is set in China in the late thirties and early forties, many of the pieces are more sensual then usual. Some of them are even, strangely enough, more modern. The designer comments, "I was inspired by the idea of presenting a collection of [eveningwear](https://www.trendhunter.com/trends/mcqueen-holiday-2025) that fused traditional Far Eastern style with Western fashions."

Yet overall, the Jenny Packham Resort 2015 collection is still incredibly pretty and vintage-like. It doesn't hurt that the image of Kate Middleton is hard to shake since the model is a look-a-like.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 95% | Activity: 79% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Far-eastern-western Fashion Fusion:** Fashion designers can explore incorporating traditional Far Eastern style with modern Western fashion for eveningwear collections inspired by Jenny Packham's Resort 2015 collection
- **Sensual Vintage-inspired Fashion:** Designers can experiment with more sensual and vintage-inspired designs, adding a modern twist, for eveningwear or other fashion collections
- **Celebrity Fashion Influence:** Celebrity fashion can continue to inspire and influence fashion trends, as seen with Jenny Packham's Resort 2015 collection and the association with the Duchess of Cambridge

### Where This Applies

- **Fashion and Apparel:** Fashion companies can explore innovative designs and materials to incorporate traditional Far Eastern and Western styles, with a focus on sensual vintage-inspired eveningwear
- **Film and Entertainment:** Film and entertainment companies can inspire and influence fashion trends through their settings, costumes, and characters, creating potential collaborations with fashion designers
- **Celebrity Branding:** Celebrity endorsements and associations can continue to drive sales and bring attention to fashion brands, as seen with Jenny Packham's association with the Duchess of Cambridge

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