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# Apparel-Centric Artistry (UPDATE)
Jenny Mortsell Puts Clothing Center Stage in Her Illustrations

By Jason Soy | Published 2011-12-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/jenny-mortsell1
References: [behance.net](http://www.behance.net/jennymortsell) & [jennysportfolio](http://www.jennysportfolio.com/)

Though there are people in these Jenny Mortsell illustrations, they are definitely not the subjects of their respective images. Who can honestly say his or her focus is drawn to the faces and bodies of the models when the apparel in these images are so infinitely more interesting to look at? Their colors, their textures, their shape, the clothing in Mortsell’s creations are the stars of the show and she renders them beautifully in a highly realistic manner. Viewers will often forget they’re looking at illustrations as their minds wonder into “Where can I buy that [cardigan](https://www.trendhunter.com/trends/atelier-solana)?” territory.

Jenny Mortsell is a premier fashion illustrator whose client list includes big names like [Urban Outfitters](https://www.trendhunter.com/trends/urban-stylers). She’s currently based in New York City, granting her easy access to the latest fashion garments, which she’ll no doubt incorporate into her [stunning pencil illustrations](https://www.trendhunter.com/trends/wasted-youth-x-tappei).

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 88% | Activity: 55% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Apparel-centric Artistry:** Illustrators prioritize drawing fashionable clothing in a hyper-realistic manner to create an attention-grabbing composition.
- **Celebrated Apparel Artists:** Fashion artists receive an increased demand for their hyper-realistic artwork across multiple media channels.
- **Fashion-forward Illustrations:** Illustrations become more fashion-focused, prioritizing clothing and accessories in their designs.

### Who This Affects Most

- **Fashion:** Fashion companies hire more fashion illustrators to create hyper-realistic depictions of their products and better market their apparel.
- **Graphic Design:** Design studios look to incorporate fashion-focused illustrations into their work to create unique and dynamic pieces.
- **Advertising:** Advertisers use fashion illustrators to create visually stunning content that emphasizes clothing and accessories in their promotions.

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