# Stretchy Elastic Alphabets The Jenny Kyvik Hutchens Elastic Font is Snappy and Stylish By Olivia123 | Published 2011-06-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/jenny-kyvik-hutchens References: [thisiscolossal](http://thisiscolossal.com/2011/06/elastic-font/) & [behance.net](http://www.behance.net/jennyhutchens/frame) This fantastic font "stretches" the boundaries of bland alphabets. Designer Jenny Kyvik Hutchens is the word wizard behind this "snappy" alphabet. Hutchens decided to invent a new typographic font that differed from anything she'd ever seen. She planned a blueprint of her elastic letters prior to construction, planning the shape of each character. She then built a board which boasted tiny pegs; elastics were placed around these pegs to form each letter. The resulting elastic font is definitely a way to play with words. This font would be a fun one to use on greeting cards or posters, and could even make an interactive learning tool for children who are learning their letters. Jenny Kyvik Hutchens has cleverly created a "band-tastic" bunch of letters. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 23% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Stretchy Fonts:** Opportunity for creating unique and interactive typographic designs by incorporating stretchy fonts. - **Interactive Learning Tools:** Potential for developing engaging and playful learning tools for children using elastic alphabets. - **Creative Greeting Cards:** Innovative possibilities for designing fun and dynamic greeting cards using the elastic font. ### Sectors Adopting This - **Graphic Design:** Disruptive innovation opportunity in graphic design by experimenting with stretchy fonts for diverse applications. - **Education:** Disruptive innovation opportunity in the education sector by integrating elastic alphabets into interactive learning tools. - **Stationery and Printing:** Disruptive innovation opportunity in the stationery and printing industry through the creation of unique greeting cards using the elastic font. ## Related on Trend Hunter - [Toddler-Focused Typography Books](https://www.trendhunter.com/trends/my-first-book-of-fancy-letters.md) - [Text Transformation Tools](https://www.trendhunter.com/trends/stylish-font-generator.md) - [Playful Font-Associated Personalities](https://www.trendhunter.com/trends/adobe-acrobat.md) - [Modular Typography Stamp Kits](https://www.trendhunter.com/trends/modular-typography-stamp-set.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Modular Typography Stamp Sets](https://www.trendhunter.com/trends/blockface.md) - [Text Styling Tools](https://www.trendhunter.com/trends/fancy-text-generator.md) - [Instant Noodle-Crafted Fonts](https://www.trendhunter.com/trends/times-new-ramen.md) - [Personalized Font-Finding Algorithms](https://www.trendhunter.com/trends/font-vibes.md)