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# Dystopian Heroine Movie Posters
The Latest Jennifer Lawrence Katniss Image Promotes 'Mockingjay'

By Meghan Young | Published 2014-09-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/jennifer-lawrence-katniss
References: [refinery29](http://www.refinery29.com/2014/09/74253/mockingjay-poster-katniss-jennifer-lawrence) & [facebook](https://www.facebook.com/TheHungerGamesMovie)

There have been glimpses of Peeta, Gale, Cressida and more and finally the woman of the hour is presented in all her fierce glory in this Jennifer Lawrence Katniss movie poster. With a blazing Mockingjay emblem in the background, placed strategically to give the [dystopian heroine](https://www.trendhunter.com/trends/puma-x-squid-game-collection) wings, it is hard not to get pumped up for the release of the highly anticipated film, which is set for November 21, 2014.

The Jennifer Lawrence Katniss movie poster shows the actress in [full army fatigue](https://www.trendhunter.com/trends/wrangler-x-the-last-of-us) complete with her signature quiver and bow. Refinery29 writes, "She's our hope for a brighter future in Panem--a possible end to the tyranny of the Capitol and the Hunger Games. Rising from the ashes like a phoenix, she is our Mockingjay." That can only come from a true fan.

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 3% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What's Driving This Trend

- **Dystopian Heroine Movie Posters:** Opportunity for creating visually striking posters that capture the essence of strong female characters in dystopian films.
- **Jennifer Lawrence Katniss Image Promotion:** Opportunity for leveraging the popularity of Jennifer Lawrence's portrayal of Katniss Everdeen to promote upcoming movies.
- **Anticipation for Highly Anticipated Films:** Opportunity for capitalizing on the excitement and anticipation generated by highly anticipated film releases.

### Who This Affects Most

- **Film Industry:** Opportunity for film studios to create captivating movie posters that appeal to fans and generate buzz for their upcoming releases.
- **Fashion Industry:** Opportunity for fashion designers to create and market apparel inspired by the iconic costumes of dystopian heroines like Katniss Everdeen.
- **Entertainment Marketing:** Opportunity for marketing agencies to develop strategic campaigns around highly anticipated films, leveraging the fandom and anticipation to drive ticket sales and engagement.

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