# Makeup-Free Couture Campaigns Dior Captures Jennifer Lawrence's Natural Beauty in its Latest Ad By Anne Booth | Published 2013-09-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jennifer-lawrence-ad References: [buzzfeed](http://www.buzzfeed.com/tommywes/jennifer-lawrence-fall-dior-ad) Jennifer Lawrence recently appeared in a new [Dior](https://www.trendhunter.com/trends/dior-2024-campaign) ad where she poses with little or no makeup. The ad is simple but both realistic and effective. Jennifer sports a gray fall coat with a [gold-detailed purse](https://www.trendhunter.com/trends/galleria-handbag). With her hair up and her face bare, Jennifer looks more beautiful than ever. This photo shoot shows that sometimes simplicity works best for fashion. There is no distracting background, edited enhancements or overdone makeup to take away from the sleek fall fashion. Jennifer portrays class and sophistication in this series of photographs where we can see her as a grown woman rather than a 'Hunger Games' star. In a world where natural beauty is becoming lost, it is refreshing to see a star of today wear little makeup for such a big campaign. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 49% | Activity: 30% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Natural Beauty Ad Campaigns:** Opportunity for fashion and beauty brands to launch ad campaigns that promote natural beauty, simplicity and elegance over excessive makeup. - **Simplicity in Fashion Ads:** Opportunity for fashion brands to embrace simplicity in ad campaigns, and focus on showcasing the clothing without the need for distracting backgrounds or editing. - **Authentic Marketing:** Opportunity for brands to use authentic marketing by featuring real people or celebrities without heavy makeup or editing, to reflect the changing beauty standards and preferences of consumers. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands can benefit from promoting natural beauty and simplicity by showcasing clothing without excessive makeup or editing. - **Beauty Industry:** Beauty brands can launch campaigns that celebrate natural beauty and emphasize the use of fewer products to achieve a fresh look. - **Marketing Industry:** Marketing companies can help brands shift towards more authentic and natural advertising that focuses on real beauty rather than unrealistic beauty standards. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [A-List Beauty Ambassador Campaigns](https://www.trendhunter.com/trends/dior-addict-2026-collection.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md)