# Capitalizing on Misfortune Store Uses Jennifer Hudson Tragedy to Sell Gun Racks By Going Like Sixty | Published 2008-10-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jennifer-hudsons-tragedy-to-sell-gun-rack References: [defamer](http://defamer.com/5070094/sensitive-company-exploits-jennifer-hudsons-tragedy-in-24-hours-flat) Could the tragedy that has befallen Jennifer Hudson’s family have been avoided? Trend Hunter has featured the bedside gun rack before, and now it reappears in the news as a Chicago [gun store](https://www.trendhunter.com/trends/no-gun-zones-map-tool) is using the Jennifer Hudson family murders to sell more of the [shotgun bed racks](https://www.trendhunter.com/trends/back-rack-hack). Jennifer Hudson’s mother, brother and 7-year-old nephew were murdered last weekend and a gun merchant exploited the tragedy to increase sales. The “Back-Up” rack fits between the mattress and the box spring on the side of the bed. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 61% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Exploiting Tragedy:** Opportunity to capitalize on unfortunate events for profit and sales growth. - **Controversial Marketing:** Utilizing controversial tactics to generate attention and boost sales. - **Expanding Demand for Security Systems:** Increasing interest in home security products and services following tragic events. ### Sectors Adopting This - **Gun Merchants:** Gun merchants can leverage tragedy to sell firearm-related products. - **Home Security:** Opportunity for home security companies to market their products and services to concerned individuals. - **Bedroom Furniture:** Potential innovation in designing and manufacturing innovative bedside storage solutions for safety and convenience. ## Related on Trend Hunter - [Anti-Gun Water Toys](https://www.trendhunter.com/trends/antigun-water-toys-jayhayspray20-promotes-change-in-societys-relationship-w.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Satirical Political Campaigns](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Limited-Edition True Crime Stores](https://www.trendhunter.com/trends/serial-killer-shop.md) - [Secure Firearm Campagins](https://www.trendhunter.com/trends/safe-stories.md) - [Convenience-Focused Rotating Shoe Racks](https://www.trendhunter.com/trends/rotating-shoe-rack.md) - [Retail Rage Rooms](https://www.trendhunter.com/trends/miista.md) - [Disaster-Striken New Furniture Exhibits](https://www.trendhunter.com/trends/future-perfect.md)