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# Re-Imagined Vintage Travel Posters
Jennifer Baer Designed Posters in Light of Social Distancing

By Ell Smith | Published 2020-04-02 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/jennifer-baer
References: [adweek](https://www.adweek.com/brand-marketing/vintage-travel-posters-reimagined-social-distancing/) & [twitter](https://twitter.com/jenniferbaer/status/1243264962580992001)

Traveling the world may seem like a distant dream due to the COVID-19 pandemic, which is why designer Jennifer Baer has re-imagined [vintage travel posters](https://www.trendhunter.com/trends/postcards-from-peets) to help bring the vacation to consumers' homes.

The ads advocate for [social distancing](https://www.trendhunter.com/trends/against-overtourism), humorously encouraging consumers to get creative while spending an increased amount of time indoors. The colorful posters boast sayings such as "Surf Your Couch," "Visit Your One Houseplant," "Take a Trip to Your Own Bathroom" and more. Accompanied by vibrant graphics that depict people in the ocean, a women lounging in sunglasses by a beach and someone surrounded by flora, these re-imagined posters offer a playful take on the unfortunate circumstances.

Image Credit: Jennifer Baer, Twitter @jenniferbaer

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 93% | Activity: 95% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Re-imagined Vintage Travel Posters:** The trend of re-imagining vintage travel posters offers an opportunity for businesses to tap into nostalgia and creativity to engage consumers.
- **Social Distancing Advocacy:** The trend of advocating for social distancing in advertising presents an opportunity for businesses to promote responsible behavior while maintaining relevancy.
- **Virtual Travel Experiences:** The trend of bringing the vacation experience to consumers' homes through virtual travel offers an opportunity for businesses to create immersive and interactive digital experiences.

### Who This Affects Most

- **Advertising:** The advertising industry can leverage the trend of re-imagined vintage travel posters to create engaging campaigns that resonate with consumers.
- **Tourism and Hospitality:** The tourism and hospitality industry can embrace the trend of social distancing advocacy to reassure customers about safety measures and promote responsible travel.
- **Technology:** The technology industry can capitalize on the trend of virtual travel experiences by developing innovative platforms and tools that provide immersive digital travel experiences.

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