# Actor-Supported Water Campaigns smartwater® Reignited Its Partnership with Jennifer Aniston By Kalin Ned | Published 2025-07-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jennifer-aniston1 References: [fb101](https://www.fb101.com/we-were-never-on-a-break-smartwater-and-jennifer-aniston-reaffirm-iconic-partnership-to-mark-a-new-era-of-hydration/) smartwater®, in partnership with [longstanding collaborator Jennifer Aniston](https://www.trendhunter.com/trends/innococo), has launched a new campaign that cleverly leverages nostalgia while reinforcing the brand's core message of simple, smart living. The activation spans multiple platforms, including Times Square billboards, streaming content, and social media. smartwater®'s new marketing initiative boasts a humorous approach, featuring [Jennifer Aniston in mock behind-the-scenes footage](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper) debating how to promote the water brand. The approach effectively capitalizes on both her comedic timing and the public's familiarity with the 18-year collaboration between the actress and the water brand. smartwater® and Jennifer Aniston playfully referencing their enduring relationship with the tagline 'We were never on a break' — a nod to the celebrity's cultural legacy — the contemporary brand creates an immediate connection with consumers who have grown up with both the actress and the product. Image Credit: smartwater® x Jennifer Aniston ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 47% | Activity: 23% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Related on Trend Hunter - [Clean-Label Hydration Campaigns](https://www.trendhunter.com/trends/the-wonder-of-water-campaign.md) - [Italian Sparkling Water Campaigns](https://www.trendhunter.com/trends/dinner-dialogues.md) - [Actress-Led Kombucha Campaigns](https://www.trendhunter.com/trends/healthade-and-lindsay-lohan.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Functional Beauty Bars](https://www.trendhunter.com/trends/protein-and-collagen-bars.md) - [Athlete-Backed Social Good Campaigns](https://www.trendhunter.com/trends/lebron-james-and-lifewtr.md) - [Superhero-Branded Alkaline Waters](https://www.trendhunter.com/trends/actiph-water.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Hydration-Focused Game Partnerships](https://www.trendhunter.com/trends/enhanced-game.md)