# Abtastic Celeb Ads The Jennifer Aniston ‘smartwater' Ad is Toned and Pure By Joanne Lam | Published 2010-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jennifer-aniston-smartwater-ad References: [dailymail](http://www.dailymail.co.uk/tvshowbiz/article-1279381/Toned-Jennifer-Aniston-works-sweat-reveals-taught-tummy-Smart-Water-ad.html) & [glaceau](http://www.glaceau.com/) In the Jennifer Aniston 'smartwater' ad, the former 'Friends' star looks super fit. Looking way younger than her 41-year-old self, the regular exercise and yoga has definitely done her well. Even in workout gear, the actress is camera-ready and manages to sell the brand with ease, simply by holding the [smartwater bottle](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper). Check out the abtastic Jennifer Aniston smartwater ad in the featured gallery. **Implications** - The [eco movement](https://www.trendhunter.com/trends/wenlock-spring) has redefined how consumers think about their relationship to the planet, but also to themselves. Customers are making more healthy lifestyle choices that include eating properly and exercising regularly. Companies creating campaigns with [fit contemporary icons](https://www.trendhunter.com/trends/emily-didonato1) will reflect this desire back to consumers and have the opportunity to forge a connection based on those values. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 57% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Fit Celebrity Ads:** Marketing campaigns featuring toned and fit celebrity icons can connect with health-conscious consumers and promote healthy lifestyle choices. - **Eco-fitness Movement:** The desire for healthy lifestyle choices that reflect a connection to the planet presents an opportunity for companies to create eco-friendly fitness products and services. - **Camera-ready Workout Gear:** With the popularity of fit celebrity ads, there is a potential for innovation in camera-ready workout gear that promotes comfort and style during workouts. ### Sectors Adopting This - **Fitness Industry:** Fit celebrity ads create opportunities for companies in the fitness industry to promote their products and services to health-conscious consumers. - **Beverage Industry:** With the eco-fitness movement, there is a potential for innovation in the creation of eco-friendly and health-focused beverage products. - **Athletic Apparel Industry:** The popularity of fit celebrity ads presents a potential for innovation in the creation of camera-ready, comfortable and stylish workout gear. ## Related on Trend Hunter - [Functional Beauty Bars](https://www.trendhunter.com/trends/protein-and-collagen-bars.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Model-Backed Chrome Bottles](https://www.trendhunter.com/trends/adriana-lima-and-waterdrop.md) - [Functional Shot Brand Campaigns](https://www.trendhunter.com/trends/ryde-x-heidi-montag.md) - [Celeb-Backed Refreshment Ads](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper.md) - [Wellness-Minded Brand Initiatives](https://www.trendhunter.com/trends/found-bubbly.md) - [Youthful Ice Cream Campaigns](https://www.trendhunter.com/trends/breyers-carbsmart.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md)