# Holiday Heritage Partnerships Jennie-O and MyHeritage are Helping Families Explore Their Roots By Laura McQuarrie | Published 2025-11-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jennieo-and-myheritage References: [hormelfoods](https://www.hormelfoods.com/newsroom/press-releases/jennie-o-and-myheritage-help-americans-trace-their-family-roots-this-thanksgiving-with-every-turkey-purchase/) & [JennieORootsAndRecipes](http://www.JennieORootsAndRecipes.com/)  Gathering with family over the holidays often sparks meaningful reflection on shared history, stories, and the generations that came before, and this Thanksgiving, Jennie-O and [MyHeritage](https://www.trendhunter.com/trends/myheritage-ancient-origins) partnered to help families across America explore their roots. Building on the Jennie-O Thanksgiving Roots and Recipes campaign announced this fall, this initiative invites consumers who purchase a [Jennie-O Whole Turkey](https://www.trendhunter.com/trends/butterball-care-hard-cook-easy) to redeem three months of free access to MyHeritage by submitting their receipt online. On the site, consumers can also look through a collection of recipes from around the world that have their own stories and history. In this spirit, Jennie O recently hosted a first-of-its-kind [Thanksgiving dinner](https://www.trendhunter.com/trends/turkey-meal-packages) on Ellis Island, featuring flavorful turkeys and dishes prepared to represent over 80 countries. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 56% | Activity: 71% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cultural-gastronomy Exploration:** Consumers are increasingly interested in exploring diverse recipes that reflect their cultural heritage and share a deeper family connection. - **Ancestry-driven Marketing:** Brands are leveraging genealogical services to engage customers by connecting products with personal heritage narratives. - **Heritage-integrated Celebrations:** Collaborations between food brands and ancestry platforms are transforming holiday gatherings into opportunities for cultural and historical reflection. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry is being reshaped by partnerships that combine culinary experiences with cultural heritage exploration. - **Genealogy Services:** The integration of genealogy services with consumer goods is opening new avenues for companies to deepen customer engagement. - **Culinary Tourism:** The rise of heritage-inspired dining experiences is driving culinary tourism, appealing to consumers’ growing interest in authentic cultural narratives. ## Related on Trend Hunter - [Tart-Sweet Festive Butters](https://www.trendhunter.com/trends/ocean-spray-x-popup-bagels.md) - [Multisensory Holiday Puzzles](https://www.trendhunter.com/trends/feastivities.md) - [Deal-Finding Chatbot Features](https://www.trendhunter.com/trends/chatgpt-shopping-assistant.md) - [Leftover Gravy Kits](https://www.trendhunter.com/trends/leftover-gravy-bottle.md) - [Holiday-Themed Restaurant Events](https://www.trendhunter.com/trends/events-and-promotions.md) - [Festive Lentil Meals](https://www.trendhunter.com/trends/lentiful.md) - [Mexican Cuisine Thanksgiving Deals](https://www.trendhunter.com/trends/chipotle-back-home-bogo.md) - [Holiday Driver Safety Programs](https://www.trendhunter.com/trends/tow-to-go.md) - [Celebrity-Supported Holiday Games](https://www.trendhunter.com/trends/thanksgiving-day-football-game.md)