# Singer-Themed Gummy Candies JENNIE x HARIBO Ruby Hearts are Arriving as a Target Exclusive By Michael Hemsworth | Published 2025-11-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jennie-x-haribo-ruby-hearts References: [source86](https://source86.com/haribo-ruby-hearts-gummies-jennie-target/) & [prnewswire](https://www.prnewswire.com/news-releases/haribo-and-jennie-launch-ruby-hearts-gummies-for-fans-302623610.html)  The JENNIE x [HARIBO Ruby Hearts](https://www.trendhunter.com/trends/ruby-hearts-gummies) are a new candy product created by the renowned brand in partnership with singer JENNIE to provide fans alike with a way to satisfy their sweet tooth. The product is inspired by JENNIE's first studio album and consists of [heart-shaped gummies](https://www.trendhunter.com/trends/sweet-hearts-valentines-edition) with a sweet and sour flavor in the singer's signature red color. The candies are a limited-edition product that fans will have to get their hands on quickly, and are arriving as a [Target](https://www.trendhunter.com/trends/american-licorice-company-valentines-day) exclusive for purchase in-store and online. JENNIE commented on the JENNIE x HARIBO Ruby Hearts saying, "I've loved HARIBO since I was young. Creating Ruby Hearts with this iconic global brand felt like a full-circle moment. It's a little piece of joy that I hope fans can share with me." ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 92% | Activity: 93% | Freshness: 56% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Celebrity-branded Confectioneries:** The collaboration between brands and celebrities in the confectionery industry creates a unique market segment characterized by limited edition, high-demand products. - **Music-inspired Product Lines:** Leveraging a popular musical artist's appeal in product design and marketing harnesses fan loyalty and expands brand recognition in cross-industry collaborations. - **Exclusive Retail Partnerships:** Teaming up with prominent retailers for exclusive product launches fosters brand exclusivity and drives foot traffic to both physical and digital storefronts. ### Industries Being Reshaped - **Confectionery:** Innovative partnerships in the confectionery industry can tap into new markets by blending popular culture elements with traditional products. - **Retail:** The retail industry benefits from exclusive product releases that create urgency and boost sales through limited-time availability. - **Entertainment:** Incorporating entertainment industry figures into product development offers novel ways to engage fans and expand brand influence. ## Related on Trend Hunter - [Regional Texture-Driven Candy Products](https://www.trendhunter.com/trends/the-haribo-starmix.md) - [Sweet Heart-Shaped Marshmallows](https://www.trendhunter.com/trends/hearts-marshmallows.md) - [Tropically Themed Summertime Candies](https://www.trendhunter.com/trends/haribo-gummy-candies.md) - [Magical Gummy Candy Ranges](https://www.trendhunter.com/trends/haribo-harry-potter-edition-gummies.md) - [Romantic Liquid-Filled Gummy Candies](https://www.trendhunter.com/trends/bebeto-valentines.md) - [Collaborative Rock Band Candies](https://www.trendhunter.com/trends/haribo-linkin-park-gummy-mix.md) - [Festive Candy Retail Partnerships](https://www.trendhunter.com/trends/haribo-partnerships.md) - [Fruity Foam-Like Candy Hearts](https://www.trendhunter.com/trends/haribo-berry-hearts.md) - [Romantic Soft Candy Treats](https://www.trendhunter.com/trends/squashies-love-hearts.md)