# Realistic Beachwear Advertisements Jennie Runk for H&M Puts an Average Size Girl in the Spotlight By Michael Hemsworth | Published 2013-05-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jennie-runk-for-hm References: [hollywoodbackwash](http://www.hollywoodbackwash.com/hms-ground-breaking-normal-size-girl-ad-campaign/) & [hm](http://www.hm.com) Although the fashion industry might label the advertisements as plus size, the Jennie Runk for [H&M](https://www.trendhunter.com/trends/hm-2) advertisements put the spotlight on a woman who is actually just an average size. Runk -- who is a size 12 -- models the latest collection of [beachwear](https://www.trendhunter.com/trends/versatile-sustainable-swimwear) from the mega fashion retailer and has come to be something of an icon for many women worldwide. Her realistic appearance as a woman with a few curves has brought praise upon H&M by those who are tired of painfully thin girls modelling the latest wears. It's fascinating to see how the Jennie Runk for H&M shoot is being labeled plus size when in actuality you'll find the garments she models on a standard rack in one of the retailers locations. What do you think? Is size 12 technically plus size? Will these adverts lead to a widespread trend of using [fuller models for marketing](https://www.trendhunter.com/trends/doves-super-bowl-ad)? ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Plus-size Fashion:** The use of average-sized models in fashion advertisements has opened up opportunities for brands to cater to a broader range of body types and promote inclusivity. - **Body Positivity:** The spotlight on realistic body types in advertisements presents an opportunity for brands to support and promote body positivity, challenging traditional beauty standards. - **Inclusive Marketing:** Marketing campaigns featuring diverse body types allow brands to connect with a wider audience and enhance brand loyalty through representation. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can capitalize on the trend of featuring average-sized models by expanding their product ranges to cater to a diverse customer base. - **Advertising & Marketing:** Advertising and marketing agencies can innovate by developing campaigns that challenge traditional beauty standards and promote body positivity, resonating with a broader audience. - **Fitness & Wellness:** Fitness and wellness industries can seize the opportunity to embrace diverse body types and offer products and services that focus on overall health and well-being, regardless of size. ## Related on Trend Hunter - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Size-Inclusive Towels](https://www.trendhunter.com/trends/size-inclusive-towel.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Inclusive Retail Displays](https://www.trendhunter.com/trends/primark-sophie.md) - [Body-Inclusive Image Apps](https://www.trendhunter.com/trends/body-type-range.md) - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [Size-Inclusive Organic Jeans](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans.md)