# Macho Cocoa Branding 'Stache Chocolate' by Jenn Sager is Manly By Ana Lopez | Published 2012-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jenn-sager References: [thedieline](http://www.thedieline.com/blog/2012/1/25/stache-chocolate.html) & [jennsager](http://www.jennsager.com/) Thanks to charity movements like [Movember](https://www.trendhunter.com/trends/movember-tubes) and the hipster subculture, mustaches are now regarded as hip and trendy, which is why graphic designer Jenn Sager used the many historical traditions behind mustaches to create the branding identity of 'Stache Chocolate.' This delicious product comes in a [manly packaging](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) featuring a traditional handlebar mustache. "I wanted to embrace and celebrate a [trendy artisan chocolate](https://www.trendhunter.com/trends/godiva-brand-identity) by creating a package, using the most iconic symbol of the trendiest people I know," explains the designer in reference to a mustache. By glorifying the hip whiskers and those who sport them, Stache Chocolate tries to relate itself with a specific type of customer. The Stache Chocolate found its market niche and developed its whimsical brand around it. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 36% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Mustache Branding:** Designers can leverage the hip trend of mustaches to create unique branding identities. - **Artisan Chocolate:** Artisanal chocolate is gaining popularity among consumers, providing opportunities for creative branding and packaging. - **Gender-specific Marketing:** Marketing towards a specific target audience, such as a gender or subculture, can help companies establish a loyal customer base. ### Sectors Adopting This - **Food & Beverage:** Artisanal chocolate brands and unique packaging designs offer opportunities for disruption within the food and beverage industry. - **Graphic Design:** The demand for creative and unique branding identities provides opportunities within the graphic design industry. - **Fashion & Beauty:** The hipster trend and the popularity of mustaches provide opportunities for disruptive innovation within the fashion and beauty industry. ## Related on Trend Hunter - [March Madness Chip Ranges](https://www.trendhunter.com/trends/pringles-march-mustache-collection.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [Chocolate-Inspired Sculpting Sticks](https://www.trendhunter.com/trends/too-faced-sculpting-sticks.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md) - [Refreshed Chocolate Bar Logos](https://www.trendhunter.com/trends/kit-kat-logo.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Irish Queen-Inspired Rebranding Initiatives](https://www.trendhunter.com/trends/seattle-chocolate.md)