# Fashionable Treasure Hunt Games Jenn Lee AW22 Debuted with a Treasure Hunt Video Game in VR By Laura McQuarrie | Published 2022-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jenn-lee-aw22 References: [fashionunited.uk](https://fashionunited.uk/news/fashion/taiwanese-designer-jenn-lee-drops-vr-game-during-lfw/2022022261517) To accompany a punk-inspired Jenn Lee AW22 collection at London [Fashion Week](https://www.trendhunter.com/trends/dressgo), the designer launched a [virtual reality treasure hunt game](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition) with production company Renovatio Pictures. The game immerses players in a world where they can see the designer's collection on real people while they collect a trio of Love Buttons within a short span of time. Collecting the required items within the limited time frame gives players the ability to unlock looks from the new Jen Lee Autumn/Winter collection. The empowering [punk fashion collection](https://www.trendhunter.com/trends/selkies-the-libertine-collection) takes cues from subculture, material reuse and statement-making accessory pieces. To present the collection to the public, Jenn Lee partnered with Taiwanese female artists Kiwi Lee, I Hua Wu and Nikki Hsieh, who were given the freedom to share the collection how they saw fit. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 44% | Activity: 37% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Virtual Reality Fashion Shows:** Brands can create unique experiences for their audience by featuring virtual reality elements in their fashion shows. - **Interactive Gaming at Fashion Events:** Brands can enhance customer engagement by incorporating interactive gaming experiences at their fashion events. - **Sustainable Fashion Collections:** Brands can prioritize sustainability efforts in their collections by using repurposed materials and incorporating eco-friendly practices. ### Where This Applies - **Fashion Industry:** Fashion industry players can explore innovative strategies to offer their customers unique experiences and engage them in more interactive ways. - **Gaming Industry:** Gaming industry players can partner with fashion brands to design unique interactive gaming experiences featuring fashion and style components. - **Sustainability Industry:** Sustainability industry players can support fashion brands to adopt sustainable practices and use eco-friendly materials in their production processes. ## Related on Trend Hunter - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Gamified Fashion Customizations](https://www.trendhunter.com/trends/dkny-x-fashionverse.md) - [Fashion Gaming App-Updates](https://www.trendhunter.com/trends/fashion-gaming-app-drest.md) - [Fashion Gaming App Collabs](https://www.trendhunter.com/trends/drest-x-jimmy-choo.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [Stylish Metaverse-Based Fashion](https://www.trendhunter.com/trends/swear-london.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [Luxe Skiwear Metaverse Games](https://www.trendhunter.com/trends/balenciaga-skiwear-mini-game.md) - [Fashion-First Digital Games](https://www.trendhunter.com/trends/dressgo.md)