# Persian-Inspired Ice Cream Collabs Jeni’s x The Hundreds Unveil the Bastani Sonnati Flavor By Debra John | Published 2024-08-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jenis-x-the-hundreds References: [jenis](https://jenis.com/1) & [instagram](https://www.instagram.com/p/C-TlmaQSkc2/)  [Jeni’s](https://www.trendhunter.com/trends/spice-cream-collection) x The Hundreds has introduced a [limited-edition ice cream flavor](https://www.trendhunter.com/trends/limited-edition-seasonal-ice-cream) called 'Bastani Sonnati,' inspired by the traditional Persian dessert. Jeni’s Splendid Ice Creams, recognized for its high-quality ice cream creations and pints, has collaborated with the streetwear brand, The Hundreds to bring this unique flavor to market. Bastani Sonnati combines [saffron, rose water, and pistachio](https://www.trendhunter.com/trends/sabai-creamery) to offer a taste experience that reflects Persian culinary traditions. Ben Hundreds of The Hundreds remarked, “It’s a taste that invites our guests to feel at home, capturing those warm, familiar moments and making it the perfect flavor for our collaboration with Jeni’s.” The collaboration also includes "a limited-edition merchandise line featuring a t-shirt with a colorful depiction of the ice cream, The Hundreds' 'Adam Bomb' design, and a quote from Ben Hundreds," celebrating the blend of these two distinct brands. Image Credit: Jeni’s Splendid Ice Creams ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 82% | Activity: 85% | Freshness: 27% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Flavor Collaborations:** Limited-edition collaborative flavors like 'Bastani Sonnati' showcase the potential for unique, culturally rich products that generate excitement and exclusivity. - **Cultural Fusion Foods:** Blending traditional Persian ingredients like saffron and rose water with modern ice cream ventures creates a novel fusion that appeals to diverse consumer tastes. - **Streetwear and Food Brand Synergies:** Collaborations between streetwear brands and food companies, exemplified by Jeni’s x The Hundreds, highlight new pathways for cross-industry partnerships and merchandise. ### Industries Being Reshaped - **Ice Cream:** Innovative and culturally inspired ice cream flavors cater to niche markets and offer a premium experience to customers. - **Streetwear:** Streetwear brands can expand their influence by partnering with food companies to create exclusive, culture-driven merchandise lines. - **Gourmet Foods:** Collaborations involving luxury ingredients can boost gourmet food industries, offering unique product offerings that boast exceptional quality and heritage. ## Related on Trend Hunter - [Chili Crisp Ice Creams](https://www.trendhunter.com/trends/spice-cream-collection.md) - [Nostalgic Restaurant Ice Creams](https://www.trendhunter.com/trends/jenis-ice-cream-spring-collection.md) - [Extravagant Holiday Ice Creams](https://www.trendhunter.com/trends/ice-creams-for-the-holidays.md) - [Triple-Flavored Ice Creams](https://www.trendhunter.com/trends/matchapolitan.md) - [Poolside Ice Cream Flavors](https://www.trendhunter.com/trends/at-the-pool.md) - [Artisanal Seasonal Ice Creams](https://www.trendhunter.com/trends/fall-flavor-ice-creams.md) - [Nostalgic Summer Ice Creams](https://www.trendhunter.com/trends/super-fun-times.md) - [Licorice-Infused Ice Creams](https://www.trendhunter.com/trends/salted-licorice-ice-cream.md) - [Collaborative Retailer Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-x-mitsukoshi.md)