# Whiskey Brand-Supported Artist Residencies Glenfiddich Chooses Jenine Marsh for Its Residence By Kalin Ned | Published 2026-04-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/jenine-marsh References: [akimbo](https://akimbo.ca/listings/glenfiddich-announces-the-winner-of-the-2026-artist-in-residence-prize/)  Glenfiddich — a brand recognized as Canada’s favourite [single malt Scotch whisky](https://www.trendhunter.com/trends/scotch-whisky) — has announced that Calgary-born, Toronto-based artist Jenine Marsh will be the 2026 Canadian recipient of its Artists in Residence Program. This opportunity is a three-month, all-expenses-paid residency valued at over $28,000. It takes place at the historic [Glenfiddich Distillery](https://www.trendhunter.com/trends/artistsinresidence-program) in Dufftown, Scotland. Jenine Marsh was elected from more than 200 national applicants. She plans to conduct site-specific research at the Robbie Dhu spring, the distillery’s water source since 1887 and explore the ritual of coin-wishing and its roots in Celtic water worship. Her project will examine themes of value, agency, and hope within capitalism and will culminate in a [permanent public sculptural artwork](https://www.trendhunter.com/trends/deobrah-czeresko) installed near the spring. This residency marks the 20th consecutive year that Glenfiddich has supported a Canadian artist, and 2026 also represents the program’s 25th anniversary globally. Image Credit: Glenfiddich ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 49% | Activity: 69% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Brand-sponsored Arts Residency:** Corporate-funded residencies are evolving into long-term cultural platforms that conflate brand identity with artistic legitimacy, creating new models for sponsored creativity and audience engagement. - **Heritage-driven Experiential Marketing:** Marketing strategies that foreground historic sites and origin stories are transforming product narratives into immersive experiences that deepen consumer loyalty through authenticity and place-based rituals. - **Artist-led Place-based Storytelling:** Artists embedding research and permanent installations in operational sites are reframing how cultural meaning and public space intersect, enabling novel forms of community-facing interpretation and value creation. ### Industries Being Reshaped - **Luxury Spirits:** Premium alcohol brands are leveraging cultural patronage and site-specific storytelling to differentiate offerings in crowded markets and extend brand equity into cultural capital. - **Cultural Tourism:** Destination experiences that integrate contemporary art, local rituals, and industrial heritage are redefining visitor expectations and enabling new revenue streams tied to curated authenticity. - **Public Art and Urban Development:** Municipal and private development projects incorporating commissioned permanent artworks are shifting notions of placemaking and unlocking alternative funding and partnership models for civic spaces. ## Related on Trend Hunter - [Slick Whisky Packaging Redesigns](https://www.trendhunter.com/trends/visual-identity1.md) - [Ultra-Refreshing Whisky Spring Cocktails](https://www.trendhunter.com/trends/springinspired-cocktail-recipes.md) - [Award-Winning Single Malt Whiskies](https://www.trendhunter.com/trends/awardwinning-single-malt.md) - [Opulent Scotch Whisky Collections](https://www.trendhunter.com/trends/exclusive-single-malt-scotch-whiskies.md) - [Bespoke Distillery Visitor Experiences](https://www.trendhunter.com/trends/reimagined-guest-experience.md) - [Exclusive Culinary Events](https://www.trendhunter.com/trends/hawthorn-dining-room.md) - [Luxurious One-Night-Only Experiences](https://www.trendhunter.com/trends/daphne-restaurants.md) - [Architectural Limited-Edition Whisky Decanters](https://www.trendhunter.com/trends/gordon-macphail2.md) - [Witty Whisky Campaigns](https://www.trendhunter.com/trends/nostalgic-whisky-ad.md)