# Crowdfunding Commercial Spoofs Jena Friedman Parodies Sites Like Kickstarter in This Fake Ad By Alyson Wyers | Published 2014-11-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jena-friedman References: [designtaxi](http://designtaxi.com/news/370875/Hilarious-Ad-Pokes-Fun-At-Crowdfunding-Platforms-Says-To-Work-Harder-Instead/) & [youtu.be](http://youtu.be/rC81fcYytI4) If you are using [crowdfunding platforms](https://www.trendhunter.com/trends/running-mate) like [Kickstarter](https://www.trendhunter.com/trends/kickstarter-late-pledges) and [Indiegogo](https://www.trendhunter.com/trends/indiegogo) to fundraise ridiculous projects such as potato salad, Jena Friedman made a video for you. The director and comedian created this hilarious fake ad for a non-existent website called WorkHarder.com to make fun of crowdfunding sites. Jena Friedman and the COMICS4MSF team created the commercial parody to encourage people to work harder rather than asking others to donate online. The 'non-funding online platform for creative projects' rejects the notion of crowdsourced financing and instead utilizes public shaming devices so your friends and family can discourage you from going after your stupid goals. This includes linking to your social media accounts to give your loved ones a method of communicating brutally honest feedback. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 20% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Crowdfunding Parodies:** Opportunity for comedians and content creators to create humorous spoofs of popular crowdfunding platforms. - **Work Ethic Promotion:** Potential for platforms and initiatives that promote hard work and discourage reliance on online donations. - **Public Accountability Platforms:** Possibility for platforms that connect social media accounts and allow friends and family to provide brutally honest feedback. ### Where This Applies - **Entertainment:** Opportunity for comedians to create parody content for popular crowdfunding sites. - **Personal Development:** Potential for platforms and services that promote a strong work ethic and discourage reliance on external financing. - **Social Media:** Possibility for platforms that link social media accounts to encourage public accountability and honest feedback. ## Related on Trend Hunter - [Next-Gen Crowdfunding Platforms](https://www.trendhunter.com/trends/indiegogo.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Startup-Encouraging Campaigns](https://www.trendhunter.com/trends/something-from-nothing.md) - [Satirical Girl Scout Cookies](https://www.trendhunter.com/trends/mschf-scout-cookies.md) - [Gamified Crowdfunding Platforms](https://www.trendhunter.com/trends/tiltify-personal.md) - [Satirical Metaverse Commercials](https://www.trendhunter.com/trends/first-choice-metaverrrrrr.md) - [Upgraded Crowdfunding Platforms](https://www.trendhunter.com/trends/kickstarter-late-pledges.md) - [Creative Frustration Outlets](https://www.trendhunter.com/trends/punch-your-client.md) - [Crowdfunding Platform Improvements](https://www.trendhunter.com/trends/kickstarter-2025.md)