# Breaking & Entering Lookbooks The Jen Brill & Olivia Kim For Cole Haan is Adorable and Vibrant By Meghan Young | Published 2012-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jen-brill-olivia-kim-for-cole-haan References: [refinery29](http://www.refinery29.com/cole-haan) & [colehaan](http://www.colehaan.com) The Jen Brill & Olivia Kim For Cole Haan lookbook makes breaking and entering look absolutely adorable. The giggling criminals don't have a care in the world as they climb through the window from a fire escape. Of course, they are probably just breaking into their own home after forgetting their keys somewhere. It is particularly great that the Jen Brill & Olivia Kim For Cole Haan lookbook star the two designers behind the [capsule collection](https://www.trendhunter.com/trends/exclusive-tory-burch-capsule). Brill, creative consultant and [Chanel](https://www.trendhunter.com/trends/coco-crush) ambassador, and Kim, Opening Ceremony creative director, rock two of their [favorite heels from the line](https://www.trendhunter.com/trends/melissa-x-diesel). As vibrant and feminine as they appear to be, it is "a collection we feel will be exciting to a youthful, creative audience," according to Cole Haan creative director Phil Russo. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 77% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Adorable and Vibrant Lookbooks:** Disruptive innovation opportunity: Creating lookbooks that showcase products in an adorable and vibrant way to attract a youthful, creative audience. - **Creative Collaborations in Fashion:** Disruptive innovation opportunity: Collaborating with influential designers to create exclusive capsule collections that appeal to a niche market. - **Personalized Marketing Campaigns:** Disruptive innovation opportunity: Developing marketing campaigns that feature real designers using their own products, creating a personal connection with the target audience. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Incorporating creativity and vibrancy into fashion collections to appeal to a youthful, creative audience. - **Marketing:** Disruptive innovation opportunity: Leveraging collaborations with influential designers to create personalized marketing campaigns that resonate with a specific target audience. - **Retail:** Disruptive innovation opportunity: Creating unique and visually appealing lookbooks that enhance the shopping experience for customers. ## Related on Trend Hunter - [effortless footwear campaigns](https://www.trendhunter.com/trends/meet-every-moment.md) - [Comfort-Focused Urban Shoe Campaigns](https://www.trendhunter.com/trends/cole-haan-comfortable.md) - [Sport-Infused Shoe Capsules](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Collaborative Footwear Capsules](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin.md) - [Sleek T-Strap Shoes](https://www.trendhunter.com/trends/tkees-x-jcrew.md) - [Vacation-Ready Shoe Collections](https://www.trendhunter.com/trends/exclusive-tory-burch-capsule.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)