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# '80s Cartoon Character Transformations
The #JemtheMovie Dance Off by Shameless Maya is Fierce

By Meghan Young | Published 2014-04-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/jemthemovie-dance-off
References: [youtube](https://www.youtube.com/watch?v=ZkF2CJsJIRo&list=PLlycJPUEWY7EasoRiQo0zc42A78tfsw6L) & [jemthemovie](http://www.jemthemovie.com)

Shameless Maya, the alias of Toronto-born, New York-based Maya Washington puts her own spin on a soon-to-be live action '80s-inspired movie with her #JemtheMovie Dance Off video. Taking on the character of one of the Holograms, Shana Elmsford, she transforms into a music diva with the help of a [curly lilac wig](https://www.trendhunter.com/trends/girls-nite-out) and some funky [vintage outfits](https://www.trendhunter.com/trends/beis-ercise).

In the #JemtheMovie Dance Off video, Shana is seen battling with a dancing thief to get her purse back. She pulls out the some magical bursts of sparkles and a couple of powerful drum sticks to finish him off before heading off to enjoy the rest of her day--hopefully free of drama. The video was directed by Shannon T. Boodram, [choreographed by Liinda Garisto](https://www.trendhunter.com/trends/gap-and-parker-posey) and written by Maya herself.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 18% | Activity: 76% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Live Action Remakes:** There's an opportunity for companies to capitalize on nostalgia by creating live action remakes of popular '80s cartoons and movies.
- **Virtual Try-on Technology:** Beauty and fashion brands can use virtual try-on technology to let customers experiment with different looks and styles inspired by '80s fashion.
- **Social Media Marketing:** Companies can leverage social media platforms and influencers to bring attention and excitement to their '80s-inspired products and campaigns.

### Where This Applies

- **Entertainment:** Film and TV production companies can seize the opportunity to create new, updated versions of classic '80s cartoons and movies that resonate with today's audience.
- **Fashion and Beauty:** Clothing, makeup, and accessory brands can tap into the popularity of '80s fashion by creating new collections inspired by the era.
- **Marketing and Advertising:** Advertising agencies and marketing firms can help companies develop creative campaigns that evoke nostalgia for '80s pop culture and engage with modern audiences.

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