# Washed-Out Whiteography The Jelte Janmaat 'White Project' is Nearly Invisible By Armida Ascano | Published 2010-09-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/jelte-janmaat References: [trendland.net](http://trendland.net/2010/09/24/jelte-janmaat-white-photography/) & [jeltjefotografie.nl](http://www.jeltjefotografie.nl/) Young Dutch photographer Jelte Janmaat is an inventive artist with a background in [flower art](https://www.trendhunter.com/trends/flore). Her work is generally soft and serene, with the 'White Project' as an appropriate addition to her portfolio. Jelte Janmaat's 'White Project' consists of [white objects on a white background](https://www.trendhunter.com/trends/white-is-good-shop). The effect is [nearly invisible](https://www.trendhunter.com/trends/making-the-invisible-visible), as the series goes from white to whiter to whitest. Ultimately, Jelte Janmaat's series makes for a clean, calming break from the modern technicolor digi-art of most young artists. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 10% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Photography:** The trend of minimalist photography involves capturing simple, clean images with a focus on negative space and minimal colors. - **Invisible Art:** The trend of invisible art explores the concept of creating artworks that are almost imperceptible to the naked eye, challenging traditional notions of visibility in art. - **Monochromatic Aesthetics:** The trend of monochromatic aesthetics emphasizes the use of a single color or limited color palette to create a cohesive and visually striking composition. ### Where This Applies - **Photography:** The photography industry can leverage the trend of minimalist photography by offering specialized courses, equipment, and guides to help photographers capture stunning minimalist compositions. - **Art Galleries:** Art galleries can embrace the trend of invisible art by curating exhibitions that showcase artworks that challenge the notion of visibility, sparking discussions about the nature of art and perception. - **Interior Design:** The interior design industry can tap into the monochromatic aesthetics trend by offering design services that focus on creating cohesive, visually appealing spaces using a limited color palette. ## Related on Trend Hunter - [Monochrome Sculpture Shows](https://www.trendhunter.com/trends/ralph-pucci-pure-exhibition.md) - [All-White Interior Artful Galleries](https://www.trendhunter.com/trends/blank-canvas-1.md) - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [3D-Printed Colorful Vessels](https://www.trendhunter.com/trends/olivier-van-herpt-1.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Textural Porcelain Vessels](https://www.trendhunter.com/trends/tamara-efrat.md) - [Miniaturized Product Art Photographs](https://www.trendhunter.com/trends/small-muji.md) - [Calming White-Noise Speaker Concepts](https://www.trendhunter.com/trends/white-noise-speaker.md)