# Customized Rainbow Bikes Jellybean Bikes Allow You to Take the Wheel and 'Color Your Ride' By Tiana Reid | Published 2010-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jellybean-bikes References: [highsnobiety](http://www.highsnobiety.com/news/2010/05/06/jellybean-bikes-color-your-ride/) & [jellybeanbikes.au](http://www.jellybeanbikes.com.au/) The Australian brand Jellybean Bikes puts you in the hot seat with a marketing concept that allows you to choose the colors of every part of your bike -- even the chain! From minimalist to over-the-top designs, it's up to you to decide your dream bike. The color choices are limited to black, white, blue, green pink, red, orange and silver. Put them all in the mix, and I spy a delicious [sweet-toothed fiesta](https://www.trendhunter.com/trends/candy-table). Check out the Jellybean Bikes in the gallery above. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 25% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Customized Bicycles:** The trend of customizable bicycles allows consumers to create their dream bike by selecting their desired colors for every part of the bike, creating a unique and personalized experience. - **Personalization:** The trend of personalization extends beyond just bikes, as consumers are increasingly seeking customized products in various industries like fashion, home decor, and electronics. - **User-driven Marketing:** The Jellybean Bikes marketing concept taps into the trend of user-driven marketing by allowing customers to actively participate in the design process, creating a sense of ownership and loyalty. ### Who This Affects Most - **Bicycle Manufacturing:** The customized bicycle trend presents an opportunity for the bicycle manufacturing industry to offer more options and personalization to cater to individual tastes and preferences. - **Fashion:** The personalization trend can be leveraged by the fashion industry to offer customizable clothing and accessories, allowing consumers to express their unique style. - **Home Decor:** The demand for personalized products opens up opportunities for the home decor industry to provide customizable furniture, decor items, and accessories to suit individual home aesthetics. ## Related on Trend Hunter - [Perfectly Fitted Bicycles](https://www.trendhunter.com/trends/customizable-bicycle.md) - [Landscape Tonal Bike Series](https://www.trendhunter.com/trends/trek-bicycle-1.md) - [Designer Kids Training Bikes](https://www.trendhunter.com/trends/Costway-Kids-Bike.md) - [Toy-Themed Jelly Beans](https://www.trendhunter.com/trends/jelly-belly-and-mattel.md) - [Pride-Celebrating Bike Collections](https://www.trendhunter.com/trends/pride-artist-series.md) - [Adaptable Foldable Electric Bikes](https://www.trendhunter.com/trends/buzzy-bike.md) - [Custom-Made Stylized E-Bikes](https://www.trendhunter.com/trends/mastix.md) - [Consummately Customizable Commuter Bikes](https://www.trendhunter.com/trends/customizable-commuter-bike.md) - [Jelly Bean-Flavored Health Supplements](https://www.trendhunter.com/trends/myprotein-jelly-belly.md)