# Affordable Jelly Sandals Forever 21 Released a Nostalgic Series of Sandals for the Summer By Riley von Niessen | Published 2017-06-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jelly-sandals References: [hypebae](https://hypebae.com/2017/6/forever-21-jelly-sandals) & [forever21](http://www.forever21.com/ca/Product/Product.aspx?br=f21&category=app-main&productid=2000087113&utm_source=f21aer&VariantID=03&gclid=CjwKEAjwsLTJBRCvibaW9bGLtUESJAC4wKw1d2cxqG7ITS_4S2Y0qTSL8sr1pYeUuMt-r2D9Dt0h0RoCXTPw_wcB&utm_source=cj&utm_medium=affiliate&utm_campaign=2975314&utm_content=4441350&utm_term=12277521) After Rihanna joined with [PUMA](https://www.trendhunter.com/trends/avanti) to release the 'Jelly Slides' that commemorate youthful 1990s fashion choices, Forever 21 released its own version of the nostalgic style, which is simply dubbed the 'Jelly Sandals.' The Jelly Sandals come in three feminine colorways that are mostly transparent, with shades of pink, purple, and baby blue making up the series. Unlike the Jelly Slides, Forever 21's version features a strap on the heel that can be tightened for a more comfortable and secure fit by adjusting the silver clasp that's outfitted on the front of the ankle. The toes of the Jelly Sandals are protected with a closed design that has cut-outs throughout, which make them both breathable and versatile. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 42% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Sandals:** Nostalgic fashion trends are making a comeback and creating opportunities for affordable and comfortable versions of 90s jelly sandals. - **Customizable Straps:** Shoes with adjustable and customizable straps offer an opportunity for comfort and style personalization. - **Breathable Footwear:** The demand for breathable shoes is creating opportunities for designs with cut-out details and ventilation. ### Where This Applies - **Fashion Retail:** The fashion retail industry can take advantage of the nostalgia trend and offer affordable, wearable versions of nostalgic items. - **Footwear Manufacturing:** Footwear manufacturers have the opportunity to create comfort-focused shoes with adjustable straps and breathable designs. - **Athletic Apparel:** Athletic apparel companies can create jelly sandals with added support and features suitable for high-performance activities. ## Related on Trend Hunter - [Sleek T-Strap Shoes](https://www.trendhunter.com/trends/tkees-x-jcrew.md) - [Jelly Sandal Pop-Ups](https://www.trendhunter.com/trends/melissa-frizzante.md) - [Stylish Slide Designs](https://www.trendhunter.com/trends/stylish-slide.md) - [Beweled Fashion Forward Clogs](https://www.trendhunter.com/trends/simone-rocha-2.md) - [Unique Platform-Style Sandals](https://www.trendhunter.com/trends/platformstyle-sandals.md) - [Timeless Travel-Inspired Footwear](https://www.trendhunter.com/trends/sandal-collection.md) - [Comfort-Focused Fashion Clogs](https://www.trendhunter.com/trends/free-people-x-dr-scholls.md) - [Pool Slide Heeled Sandals](https://www.trendhunter.com/trends/flipped-flop.md) - [Jellyfish-Inspired Sneakers](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals.md)