# Deceptive Sandwich Purses The 'Peanut Butter & Jelly Purse' Makes Your Favorite Sandwich a Bag By Alexander Lam | Published 2013-05-29 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/jelly-purse References: [bookofjoe](http://www.bookofjoe.com/2013/05/peanut-butter-jelly-purse.html) & [gadgetsandgear](http://www.gadgetsandgear.com/pbj-yummypocket.html) Storing all of your valuables in a delicious fashion, the '[Peanut Butter & Jelly Purse](https://www.trendhunter.com/trends/pbj-inspired-sandwich-plates)' simulates a sandwich in a chic and deceptive manner. The bag looks very tempting to eat with an extremely realistic casing. Both the bread and spread textures look good enough to consume. If looking edible wasn't enough, the bag also contains lots of storage space. A magnetic clasp keeps the [pseudo-sandwich](https://www.trendhunter.com/trends/greggs-sausage-roll-clutch) together and your valuables where they belong. The purse also has extra pockets where you least expect them. Each slice of bread that keeps the purse together is also additional storage space. The slices zip open to reveal an extra roomy yeasty interior. The bag was also made to help you keep your belongings secure. Peanut-adverse individuals are certain to avoid your [PB&J bag](https://www.trendhunter.com/trends/lunchables-pbj). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 37% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Food-inspired Fashion:** Exploring the intersection of food and fashion, creating innovative and visually appealing designs. - **Deceptive Designs:** Using deceptive aesthetics to create unique and attention-grabbing products. - **Functional Fashion:** Integrating practical features into fashion items, providing both style and functionality. ### Where This Applies - **Fashion Accessories:** Designing and producing creative and unique accessories that blend fashion and functionality. - **Food and Beverage:** Exploring new ways to incorporate food themes and aesthetics into products and experiences. - **Personal Safety and Security:** Developing innovative products and solutions to enhance personal safety and security. ## Related on Trend Hunter - [Food-Inspired Fashionable Purses](https://www.trendhunter.com/trends/stan-onigiri-purse.md) - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md) - [Luxe Lunchtime-Inspired Accessories](https://www.trendhunter.com/trends/louis-vuitton-sandwich-bag.md) - [Candy-Hiding Trick-or-Treat Bags](https://www.trendhunter.com/trends/trickortreat-bag.md) - [Sandwich-Making Multitools](https://www.trendhunter.com/trends/national-peanut-butter-and-jelly-day.md) - [Sweet Sandwich Kits](https://www.trendhunter.com/trends/reeses-pbj-sandwich-kit.md) - [Breakfast-Inspired Novelty Bags](https://www.trendhunter.com/trends/epure-xs-toast-bag.md) - [Butter Pastry-Resembling Leather Bags](https://www.trendhunter.com/trends/limited-croissant-bag.md) - [Dessert-Filled Glass Purses](https://www.trendhunter.com/trends/pistachio-tiramisu-purse.md)