# Affordable Watermelon-Infused Skincare e.l.f.'s Jelly Pop Shares Hydrating Products for Under $15 By Laura McQuarrie | Published 2019-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jelly-pop References: [bustle](https://www.bustle.com/p/elfs-jelly-pop-collection-is-a-line-of-watermelon-infused-makeup-skin-care-all-under-15-18183428) & [elfcosmetics](https://www.elfcosmetics.com/discover-jelly-pop/?elf_source=HP&elf_medium=carousel&elf_campaign=slide1) e.l.f. Cosmetics recently dropped a limited-edition watermelon-infused [Jelly](https://www.trendhunter.com/trends/jelly-lip-balm) Pop collection of makeup and skincare products that offers ultra-hydrating solutions that are also affordable, as all of the items can be purchased for less than $15. The vegan-friendly and cruelty-free collection offers a mix of color cosmetics and skincare products that are infused with watermelon, all of which boast [jelly-like formulas](https://www.trendhunter.com/trends/clean-fresh-jelly-water-tint). Some of the products that can be found in the collection include the Jelly Pop Water Gel Moisturizer, Face and Eye Gloss and Flush Blush, which is a "[unique jelly textured blush](https://www.trendhunter.com/trends/hydra-jelly-pocket-lip-jam)" that provides a wash of hydrating color. e.l.f. describes its Jelly Pop collection as being "loaded with skin-quenching ingredients," with products made with Vitamin E, argan oil and castor oil. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 49% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Watermelon-infused Skincare:** There is a growing trend of skincare products infused with watermelon, offering hydrating solutions for consumers. - **Affordable Beauty Products:** There is a rising trend of affordable beauty products, such as e.l.f.'s Jelly Pop collection, that provide quality results at an accessible price point. - **Jelly-like Formulas:** Jelly-like formulas are becoming popular in makeup and skincare products, delivering unique textures and experiences for consumers. ### Where This Applies - **Cosmetics:** The cosmetics industry has a disruptive innovation opportunity by integrating watermelon-infused skincare products to cater to the growing demand for hydration-focused beauty solutions. - **Skincare:** The skincare industry can capitalize on the watermelon-infused trend by developing innovative and effective products that provide intense hydration and nourishment to the skin. - **Beauty Retail:** The beauty retail industry can benefit from the rising demand for affordable beauty products by providing a wide range of budget-friendly options, like e.l.f.'s Jelly Pop collection, both online and in physical stores. ## Related on Trend Hunter - [Ultra-Hydrating Gel Serums](https://www.trendhunter.com/trends/holy-hydration1.md) - [Cruelty-Free Gel Moisturizers](https://www.trendhunter.com/trends/holy-hydration.md) - [Melting Lip Balms](https://www.trendhunter.com/trends/melting-lip-balm.md) - [Watermelon-Inspired Beauty Sets](https://www.trendhunter.com/trends/watermelon-glow.md) - [Sensorial Jelly Serums](https://www.trendhunter.com/trends/milk-makeup-serum-stick.md) - [Lip Plumping Glosses](https://www.trendhunter.com/trends/elfs-pout-clout.md) - [Travel-Friendly Skincare-as-Makeup](https://www.trendhunter.com/trends/milk-makeup-2.md) - [Versatile Jelly Lip Stains](https://www.trendhunter.com/trends/water-jelly-tints.md) - [Cruelty-Free Pimple Patches](https://www.trendhunter.com/trends/blemish-breakthrough.md)