# Honey Jelly Moisturizers Wishful's New Product Offers Instant Hydration & Locks in Moisture By Laura McQuarrie | Published 2020-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jelly-moisturizer References: [thezoereport](https://www.thezoereport.com/p/wishfuls-new-honey-balm-jelly-moisturizer-is-a-better-version-of-your-at-home-skin-remedy-30855042) & [hudabeauty](https://hudabeauty.com/us/en_US/shop/honey-balm-jelly-moisturizer-WF00004.html) Wishful's new Honey Balm Jelly Moisturizer boasts a unique texture that combines the benefits of a jelly and a balm to share a solution for instant hydration and long-lasting moisture. The [jelly-meets-balm skincare product](https://www.trendhunter.com/trends/hyaluronic-jelly) is infused with nourishing ingredients like honey, anti-inflammatory turmeric root extract, brightening Niacinamide and soothing lavender. The hybrid skincare product for all skin types is ideal for daily use, morning and evening, and it fits neatly into a skincare routine after applying a serum and before or after a face oil. Thanks to its unique properties, Wishful suggests that the [glow-boosting product](https://www.trendhunter.com/trends/bio-radiant-glassy-highlighter-balm) can be used as a primer or a base for a no-makeup makeup look, especially as it has lavender-tinted pearls that are said to create a [soft, dewy and glassy effect](https://www.trendhunter.com/trends/clean-face-solid-mist) on the skin. Image Credit: Wishful ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Hybrid Skincare:** Creating skincare products that combine multiple benefits and textures, like the jelly-meets-balm moisturizer, offers disruptive innovation opportunities in the beauty industry. - **Natural Ingredients:** Developing skincare products infused with nourishing ingredients like honey, turmeric root extract, and Niacinamide presents disruptive innovation opportunities in the natural skincare industry. - **Multi-purpose Products:** Designing skincare products that can be used for multiple purposes, such as a primer or makeup base, provides disruptive innovation opportunities in the cosmetics industry. ### Who This Affects Most - **Beauty:** The beauty industry can leverage the trend of hybrid skincare and create more innovative and versatile products. - **Natural Skincare:** The natural skincare industry can capitalize on the demand for products with natural ingredients and develop effective and sustainable skincare solutions. - **Cosmetics:** The cosmetics industry can explore the concept of multi-purpose products and design beauty items that offer both skincare benefits and makeup functionalities. ## Related on Trend Hunter - [Spritzable Jelly Mists](https://www.trendhunter.com/trends/refreshing-jelly-mist.md) - [Moisturizing Jello Essences](https://www.trendhunter.com/trends/espoir-dewlike-jello-glowrizer.md) - [Nourishing Lip Jellies](https://www.trendhunter.com/trends/jelly-lip-melt.md) - [Plumping Jelly Mists](https://www.trendhunter.com/trends/hydra-jello-face-mist.md) - [Anti-Pollution Jelly Toners](https://www.trendhunter.com/trends/anti-pollution-jelly-toner.md) - [Fig-Powered Beauty Jellies](https://www.trendhunter.com/trends/beauty-jelly1.md) - [Honey-Infused Hydrating Essences](https://www.trendhunter.com/trends/honey-milk-hydrating-essence.md) - [Arab-Inspired Jelly Face Mists](https://www.trendhunter.com/trends/aiza-cloud-burst.md) - [Sensorial Lip Jellies](https://www.trendhunter.com/trends/hydra-jelly-pocket-lip-jam.md)